Influencer and PR Outreach Strategy for The Roasters Pack
The Roasters Pack, a premium coffee subscription service, aims to expand its brand presence through strategic influencer and PR outreach. The objective of this project is to identify and compile a comprehensive list of influencers who align with The Roasters Pack's brand values and target audience. Additionally, the project involves researching and listing PR companies that can effectively promote The Roasters Pack's products. This project will allow learners to apply their marketing knowledge and research skills to develop a targeted outreach strategy that can enhance brand visibility and engagement. Key tasks include: - Researching and identifying influencers in the coffee, lifestyle, and food sectors. - Evaluating influencers based on their audience demographics, engagement rates, and content alignment with The Roasters Pack's brand. - Compiling a list of PR companies with a proven track record in the food and beverage industry. - Creating a detailed report with contact information and outreach recommendations.
Regression Testing for Product Toolings
Today, Inspoboard is a product tool that helps users to save their Facebook and TIkTok Ads. We are looking for eager students to improve the monetization workflow of our tooling. We need to conduct research, work through rapid prototyping, and determine the best subscription pricing we can implement through experimentation and analysis Ensure beta features are deployed on test environment Create workflows for regression testing (e.g. states, exception scenarios, etc) Instrumenting test workflows with developers Providing their feedback on any pain points and challenges with the new feature release Determine and log bugs they uncover On the production, you will be required to run regression tests on new release
Revamp Onboarding Experience Flow for SaaS tool
Today, Inspoboard is a tool that helps users to save their Facebook and TIkTok Ads. We are looking for eager students to improve the onboarding workflow of our tooling. We need to conduct research, work through rapid prototyping, and determine the onboarding we can implement in order to activate our users faster and lower time to value. In order to accomplish this, there are product management principles that we would like you to lead: Competitive research and analysis: Determine the top B2B SaaS tools and understand their workflow and how they onboard their users. Do they offer videos, tool tips, etc? Gather common themes: Jot down what you like/dislike about the flow. What resonates with you as the user? Prototype the new user flow: To the best of your ability, provide a list of recommendations and put together the journey map from sign up to activate while being guided through the experience.
Researching and developing monetization toolings for SaaS subscription
Today, Inspoboard is a tool that helps users to save their Facebook and TIkTok Ads. We are looking for eager students to improve the monetization workflow of our tooling. We need to conduct research, work through rapid prototyping, and determine the best subscription pricing we can implement through experimentation and analysis In order to accomplish this, there are product management principles that we would like you to lead: Competitive research and analysis: Determine the pricing schema, and fair value exchange of existing competitor pricing vs. ours. Analyze and model the potential lift for each recommendation to optimize Customer LTV Synthesis facts into actionable recommendations: Review pricing changes with existing users, and factor in the probability of churn with and without incentives Design the userflow: To the best of your ability, produce the step by step experience for the pricing change so that we can assess the implication
Designing and developing an Up-Sell Product for SaaS Tool
We currently have inspoboard up and running and we want to make an up-sell product feature to allow users to transition from single user plans for a team plan to accommodate collaboration. In order to accomplish this, there are product management principles that we would like you to lead: Fact finding and research: Now that we have a set of signups, there is a possible upsell moment that's not being taken advantage of. By developing a deeper understanding of our user needs, we are able to deliver value Synthesis facts into actionable recommendations: Examine feedback and combine findings to identify the opportune moment for upselling that can enhance conversion rates. Rapid prototyping: This helps us to solve the problem and gives us the chance to test against our cohort to determine feedback
Accessibility Testing for SaaS tool
Today, inspoboard is in beta mode - we have built a SaaS tool that enables users to save their ads at any given time on their desktop chrome applciation. The main problem we are trying to solve is to garner more user feedback on our app's functionality. We would like to collaborate with students to conduct accessibility tests on our chrome app as beta users. The steps will involve: installing the app and creating an account testing the process of saving an ad on both tiktok and facebook ad library providing their feedback on any pain points and challenges with the app determine and log bugs they uncover run regression tests on new release
User Experience (UX) Persona Research Project
Today, inspoBoard is making it easier for small brands and agencies save ads from TikTok and Facebook Ad Library. What is the solution? We want to create an app that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". Think Pinterest but for ads. We want to test out this MVP with our beta users. We are looking to further refine our user research where students can help lead the end-to-end process of uncovering insight in order to deliver valuable product insights. There are 3 main actionable outcomes of the project: 1) Leverage your past research experience to create a methodology for identify the target audiences and coming up with a list of questions with intended product research goals. 2) Find 3-5 agencies, direct-to-consumer brands, or even mid-market enterprise brands that use Meta Ad Manager that would engage in this research survey. 3) Interview these stakeholders, by uncovering, synthesizing and communicating applicable findings and insights to the rest of the team (engineers, product managers, end users, and advisors)
User Experience (UX) Upgrade Project
User Experience - It's always user being first: Beyond solving our user issues, we are trying to create an elevated experience to not only serve but anticipate their needs and created delighted experience The feature sets we deliver need to create a sense of value, thereby retaining them. We plan on understanding their base level and figure out how to create thoughtful features for retention purpose. Analyze user behavior, actions, and churn metrics. We want to create valuable user flows that give them a reason for coming back.
Designer for Data Visualization SaaS Tool for Content Strategists and Marketers
Help lead and manage the overall design direction by designing interfaces, interactions, and journeys that are accessible and intuitive Create, test and iterate the wireframes for data visualization tool by working closely with our content partners, and engineers Run regression tests on new designs Work with core customer base to come up with ideas, and validate design decisions Conduct user interviews to really understand the root cause of the problem. We're not looking for people that are just designing solutions based on customer requests - we are trying to solve real problems!
Marketing and Demand Generation Project
Today, inspoBoard is making it easier for small brands and agencies save ads from TikTok Creative Center, and Facebook Ad Library. What is the solution? We want to create an app that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". Think Pinterest but for ads. We want to test out this MVP with our beta users. We are looking for rockstar markets who will own the entire marketing process. You are going to lead our marketing efforts in our go-to-market strategy.
Software Evaluation
We are looking to invest in new software to meet our inter-departmental needs and assist our growth. We aren’t certain of the options that are available to us, or the features and benefits of each. We would like for students to help us research and choose the most ideal software to invest in. [Background - problem description. Why does your organization need this software? Do you have something today which doesn't meet the needs?]
Feature Enhancements for SaaS Advertising Tool
Today, ads are an imperative part of the content creative process. We want to help small agencies and D2C brands keep tabs on their competitors in order to use "what works" as a key data point. What's the solution? We created an app that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". We want to improve the feature enhancement for our users to give them more value. Features include: date last saved data visualization note taking tools ability to save content chrome save extension addition
Business Development and Go-to-Market Project
We are trying to create a tool for small brands and agencies save ads from TikTok and Facebook Ad Library. What is the solution? We want to create an app that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". Think Pinterest but for ads. We want to test out this MVP with our beta users.
inspoBoard Full Stack Development Project
Ads are an imperative part of the creative process. We want to help small agencies and brands keep tabs on their competitors in order to use "what works" as a key data point. What's the solution? We want to create an app that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". Think Pinterest but for ads. We want to test out this MVP with our beta users.
Product Go-to-Market Project for Tech Startup
We are trying to create a tool for small brands and agencies save ads from TikTok and Facebook Ad Library. What is the solution? We want to create an app that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". Think Pinterest but for ads. We want to test out this MVP with our beta users.
inspoBoard Programming Project - Backend & Frontend
Ads are an imperative part of the creative process. We want to help small agencies and brands keep tabs on their competitors in order to use "what works" as a key data point. What's the solution? We want to create an app that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". Think Pinterest but for ads. We want to test out this MVP with our beta users.
Product Marketing Project for Tech Startup
inspoBoard is making it easier for small brands and agencies save ads from TikTok and Facebook Ad Library. What is the solution? We want to create an app that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". Think Pinterest but for ads. We want to test out this MVP with our beta users.
inspoBoard Product Development Project
inspoBoard is making it easier for small brands and agencies save ads from TikTok and Facebook Ad Library. What is the solution? We want to create an app that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". Think Pinterest but for ads. We want to test out this MVP with our beta users.
inspoBoard MVP Product Development
inspoBoard is making it easier for small brands and agencies save ads from TikTok and Facebook Ad Library. What is the problem we're solving? Brands and agencies typically start their creative process by examining competitor ads. Typically, these ad URLS are saved on a google spreadsheet or powerpoint presentations and shared internally, which have plenty of issues. Broken links due to expiration (when ads stop being served by the brand, they're no longer accessible by anyone) Manually saving video files and compiling decks is time consuming Shared links are often lost What is the solution? We want to create an MVP that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". Think Pinterest but for ads. We want to test out this MVP with our beta users.