The Roasters Pack, a premium coffee subscription service, aims to expand its brand presence through strategic influencer and PR outreach. The objective of this project is to identify and compile a comprehensive list of influencers who align with The Roasters Pack's brand values and target audience. Additionally, the project involves researching and listing PR companies that can effectively promote The Roasters Pack's products. This project will allow learners to apply their marketing knowledge and research skills to develop a targeted outreach strategy that can enhance brand visibility and engagement.

Key tasks include:

- Researching and identifying influencers in the coffee, lifestyle, and food sectors.

- Evaluating influencers based on their audience demographics, engagement rates, and content alignment with The Roasters Pack's brand.

- Compiling a list of PR companies with a proven track record in the food and beverage industry.

- Creating a detailed report with contact information and outreach recommendations.

The deliverables for this project include:

- A curated list of at least 20 influencers, complete with contact information, audience demographics, and content analysis.

- A list of at least 10 PR companies, including contact details and a brief overview of their relevant experience.

- A final report summarizing the research process, criteria for selection, and strategic recommendations for outreach.

These deliverables will provide The Roasters Pack with actionable insights and contacts to enhance their marketing efforts.