Marketing and Demand Generation Project

Closed
inspoBoard
Markham, Ontario, Canada
Inspo Board
Tech Company
(26)
3
Project
Academic experience
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Operations Competitive analysis Market expansion
Skills
facebook advertising marketing go-to-market strategy pinterest tiktok ideation demand generation advertisement
Details

Today, inspoBoard is making it easier for small brands and agencies save ads from TikTok Creative Center, and Facebook Ad Library.


What is the solution? We want to create an app that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". Think Pinterest but for ads. We want to test out this MVP with our beta users.


We are looking for rockstar markets who will own the entire marketing process. You are going to lead our marketing efforts in our go-to-market strategy.

Deliverables
  • Deliverable 1: Propose a 2-pager demand generation strategy, budget, ideation and conception for how this would be produced
  • Deliverable 2: For the top two highest impact ideas, participate in video creation and ideation sessions with Co-founder to test and generate new leads and come up with experimentation plan
  • Deliverable 3: Collaborate with Founder to determine key marketing messages that highlight product's value proposition
  • Deliverable 4: Create progress updates on the aforementioned proposals in 1-sliders proposals along with results analysis (engagement metrics, impressions, etc)


Mentorship

We plan to support this project with marketing advisors and seasoned demand generation leaders that have been in the tech space for the last 5 years. They will also have a chance to have a coffee chat and lunch & learn sessions.

About the company

Company
Markham, Ontario, Canada
0 - 1 employees
Marketing & advertising

We are looking to create a tool that allows brands and agencies save online ads from TikTok and Facebook Ad Library onto our platform. Easily keep your ads organized by themed boards, and categorized in folders.