Feature Enhancements for SaaS Advertising Tool

Closed
inspoBoard
Markham, Ontario, Canada
Inspo Board
Tech Company
(26)
3
Project
Academic experience
120 hours per student
Student
Anywhere
Advanced level

Project scope

Categories
Product or service launch
Skills
regression testing facebook advertising go-to-market strategy front end design tiktok software as a service (saas) auditing advertisement
Details

Today, ads are an imperative part of the content creative process. We want to help small agencies and D2C brands keep tabs on their competitors in order to use "what works" as a key data point. What's the solution? We created an app that allows users to install a chrome extension and save ads in TikTok and Facebook's Ad Library to our platform, where they can organize their ads by tags into "boards". We want to improve the feature enhancement for our users to give them more value.


Features include:

  • date last saved
  • data visualization
  • note taking tools
  • ability to save content
  • chrome save extension addition
Deliverables
  • Deliverable 1: Conduct an audit of the existing feature set and determine any gaps relative to our existing users / competitors
  • Deliverable 2: Conceptualize ideas that address pain points as indicated in user surveys, competitive insights, and interviews
  • Deliverable 3: Scope out at least 3 features and size them accordingly to Net Impact (Impact + T-shirt sizing engineering lift)
  • Deliverable 4: Create and build backend and frontend requirements along with regression testing for go-to-market
Mentorship

Access to engineering managers that have extensive experience (10+ years) in software development, entrepreneurship, and coaching.

We will engage in weekly sprints and determine how best to hone and grow software skillsets.

About the company

Company
Markham, Ontario, Canada
0 - 1 employees
Marketing & advertising

We are looking to create a tool that allows brands and agencies save online ads from TikTok and Facebook Ad Library onto our platform. Easily keep your ads organized by themed boards, and categorized in folders.