Researching and developing monetization toolings for SaaS subscription

Closed
inspoBoard
Markham, Ontario, Canada
Inspo Board
Tech Company
(26)
3
Project
Academic experience
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Product management Market research Competitive analysis
Skills
product management fair value rapid prototyping tiktok software as a service (saas) research tooling advertisement workflow management
Details

Today, Inspoboard is a tool that helps users to save their Facebook and TIkTok Ads. We are looking for eager students to improve the monetization workflow of our tooling. We need to conduct research, work through rapid prototyping, and determine the best subscription pricing we can implement through experimentation and analysis



In order to accomplish this, there are product management principles that we would like you to lead:

  • Competitive research and analysis: Determine the pricing schema, and fair value exchange of existing competitor pricing vs. ours. Analyze and model the potential lift for each recommendation to optimize Customer LTV
  • Synthesis facts into actionable recommendations: Review pricing changes with existing users, and factor in the probability of churn with and without incentives
  • Design the userflow: To the best of your ability, produce the step by step experience for the pricing change so that we can assess the implication


Deliverables
  • Deliverable 1: Competitive research deck highlighting the industry pricing structure to inform our decision
  • Deliverable 2: User research from our existing users to determine if there are any churn concerns
  • Deliverable 3: Design the overall user flow to enact price changes, including opt-out scenarios, and success messaging


Mentorship
  • You dictate your own adventure and learning. We want to help you create your future and ensure your education is long-term focused
  • Weekly touch points with the founder alongside experienced full-stack product advisers


About the company

Company
Markham, Ontario, Canada
0 - 1 employees
Marketing & advertising

We are looking to create a tool that allows brands and agencies save online ads from TikTok and Facebook Ad Library onto our platform. Easily keep your ads organized by themed boards, and categorized in folders.