Revamp Onboarding Experience Flow for SaaS tool

Closed
inspoBoard
Markham, Ontario, Canada
Inspo Board
Tech Company
(26)
3
Project
Academic experience
60 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Product management Competitive analysis Software development
Skills
product management rapid prototyping tiktok research software as a service (saas) tooling advertisement workflow management
Details

Today, Inspoboard is a tool that helps users to save their Facebook and TIkTok Ads. We are looking for eager students to improve the onboarding workflow of our tooling. We need to conduct research, work through rapid prototyping, and determine the onboarding we can implement in order to activate our users faster and lower time to value.



In order to accomplish this, there are product management principles that we would like you to lead:

  • Competitive research and analysis: Determine the top B2B SaaS tools and understand their workflow and how they onboard their users. Do they offer videos, tool tips, etc?
  • Gather common themes: Jot down what you like/dislike about the flow. What resonates with you as the user?
  • Prototype the new user flow: To the best of your ability, provide a list of recommendations and put together the journey map from sign up to activate while being guided through the experience.


Deliverables
  • Deliverable 1: Competitive research with 5 companies that depict the end to end onboarding flow for users when they first join the app
  • Deliverable 2: Provide your recommendation based on your assessment on how these apps onboard users. Leverage them in your onboarding flow
  • Deliverable 3: Design the overall user flow that help a user fully get activated on the app including tool tips, placeholder for videos, and success messaging


Mentorship
  • You dictate your own adventure and learning. We want to help you create your future and ensure your education is long-term focused
  • Weekly touch points with the founder alongside experienced full-stack product advisers


About the company

Company
Markham, Ontario, Canada
0 - 1 employees
Marketing & advertising

We are looking to create a tool that allows brands and agencies save online ads from TikTok and Facebook Ad Library onto our platform. Easily keep your ads organized by themed boards, and categorized in folders.