Public Relations and Communications Strategy

We are seeking a dynamic and passionate Communications and PR Intern to join our team. This internship offers hands-on experience in strategic communication, public relations, and inclusive marketing. The ideal candidate is a creative communicator with a strong interest in promoting diversity and equity through effective communication strategies.

Social Media Coordinator

We are seeking a creative and motivated Social Media Intern to join our team. This internship offers hands-on experience in social media management within the context of inclusive marketing. The ideal candidate will be passionate about diversity, equity, and inclusion, with a keen interest in leveraging social media to amplify meaningful narratives.

Communications Strategy

The main goal of the communication strategy in the context of creating social media templates for Le Code Switch Inclusive Marketing Agency is to effectively convey the agency's values, messaging, and objectives to its target audience through various social media platforms. This includes: Promoting Inclusivity and Diversity: The communication strategy should aim to showcase Le Code Switch's commitment to inclusivity and diversity in the marketing industry. It should convey the message that the agency values and represents people of all backgrounds, regardless of gender, race, age, ability, or other identity dimensions. Engaging the Target Audience: The strategy should focus on creating content that resonates with and engages the agency's target audience. This involves understanding the preferences and interests of the audience and tailoring content to meet their needs. Consistency and Branding: The strategy should ensure that all social media content, including the templates, aligns with the agency's branding guidelines. Consistency in visual elements, messaging, and tone is essential to maintain a strong and recognizable brand identity. Educating and Advocating: The communication strategy may include elements of education and advocacy. It can aim to educate the audience about the importance of inclusivity in marketing and advocate for positive change in the industry. Driving Action: Ultimately, the strategy should drive desired actions from the audience, whether it's visiting the agency's website, engaging with posts, sharing content, or even seeking out Le Code Switch's services. The goal is to turn social media engagement into meaningful actions that benefit the agency. Measuring and Adjusting: The strategy should incorporate metrics and analytics to measure the performance of social media content. This data-driven approach allows for adjustments and improvements to optimize the impact of the content over time In summary, the main goal of the communication strategy is to use social media templates and content to effectively communicate Le Code Switch's commitment to inclusivity, engage the target audience, maintain branding consistency, and drive actions that support the agency's mission and objectives in the inclusive marketing industry.

Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Graphic Design for Inclusive Marketing Social Media

Throughout the project, learners will develop the skills and expertise needed to create social media templates tailored for Le Code Switch Inclusive Marketing Agency. By the end of the project, they will have designed templates specifically intended for use on Instagram, encompassing a variety of formats, including carousels, stories, and regular posts. These templates will not only be visually appealing but will also align with Le Code Switch's values of inclusivity and diversity, effectively conveying the agency's message and objectives through compelling and engaging social media content. This project equips learners with the practical knowledge and tools to contribute to Le Code Switch's social media presence, ensuring it resonates with their target audience and promotes inclusivity in the marketing industry.