Social Media Marketing Campaign
Project scope
Categories
Digital marketing Social media marketingSkills
social media campaigns social media content social media management social media marketingOur company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.
We would like to work with students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and social media marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
Our mission at Le Code Switch is to make inclusive marketing the norm and the standard, empower our clients to benefit from connecting authentically to diverse audiences, and, most importantly, ensure diverse people feel seen, heard, welcomed, and represented.
Values
Centring DEI – Intentionally and unapologetically prioritizing the inclusion of diverse people, voices, and perspectives in the teams we build, the organizations we serve, and the work we produce to ensure that every industry we touch becomes more equitable
Embracing Difference – honouring diverse identities, cultures, perspectives, and experiences and celebrating the way those differences inspire the innovation, creativity, and social cohesion that make society richer.
Shifting Narratives – transforming the way that equity-seeking groups are considered and represented in marketing, communications by challenging the stereotypes, dispelling the myths, and dismantling the biases that harm and exclude marginalized communities.
Inviting Collaboration – partnering with diverse marketing professionals and stakeholders to create marketing and communications strategies and materials that don’t just speak to unserved and underserved communities but center their voices and lived experiences.
Prioritizing Representation – redefining our industry’s best practices to ensure that underserved and unserved communities are not an afterthought but intentionally considered and represented in both marketing and communications materials and on the teams that create them.