PureFog Canada Marketing

PureFog Canada is a start up that requires a social media campaign to provide awareness of our products and reach the market segments that are either our distributors or customers.

Data Analytics & Business Intelligence

We're looking for student consultants to help us determine a strategic direction in the following areas: Idea prototyping and validation; Go-to-market and traction strategy development; Competitive landscape assessment (company and product/service level) Pricing analysis (willingness to pay and competitive pricing) Data analytics; Other research of the business landscape (technology, social, economic, legal/regulatory, etc.)

Marketing Research

If your students could accomplish the following: · Student's projects should consist of one or more of the following: Auditing current marketing research methods adopted by the client. Analyzing comparative marketing research methods/benchmarking adopted in the industry. Developing relevant marketing research design, conducting a focus group, or generating a survey. In-depth analysis of collected/available data to suggest marketing strategy and recommendations for improvement. An external examination of customers, competitors, and/or market, and suggestions to improve marketing efforts based on these insights.

Develop & Manage PR Campaign

We are looking for web application and infrastructure level penetration knowledge according to modules taken within your university. However, if you could accomplish the following: Previous students have worked individually on PR campaigns for companies in Scotland, Ireland, United Kingdom, France, Netherlands and Germany, Nairobi, Canada, South Africa. Petrochemical, business consultancies, IT companies, social media, corporates, Not For Profit, such as the Flying Doctor Service of Africa. Students are from a variety of backgrounds. Students will review the current state, do a situational analysis, quantitative research. From this, students will outline strategies to formulate a public relations campaign that can be implemented immediately.

Global Supply Chain Management Group Project

If your students could accomplish the following: · Phase 1 – Students and/or faculty will meet with organization representative(s) to identify the problem(s) and/or questions(s) and prepare a detailed action plan for preparing alternative solutions. · Phase 2 –Students will work on deliverables outlined in the action plan. Students and/or faculty will periodically communicate with organization representative(s) as needed to complete project tasks. · Phase 3 - The final deliverables will be agreed upon in Phase 1 and will vary by project. Generally, your organization will receive a report, presentation, or action plan with recommendations.

Applied Projects-Environmental Technology

If your students could accomplish the following: Preparing annual data reports for various industrial facilities. Preparing a Municipal Energy Management Plan. Working with Conservation Authorities on various projects, which included creating promotional items, assisting with the organization for public outreach and youth education events, species identification and mapping, and assisting with sample collection. Preparation of a Climate Change Project for a local Health Unit. Collection of solid and groundwater samples, data reduction and validation, and report preparation

Data Analytics & Business Intelligence

If your students could accomplish the following: Idea prototyping and validation; Go-to-market and traction strategy development; Competitive landscape assessment (company and product/service level) Pricing analysis (willingness to pay and competitive pricing) Data analytics; Other research of the business landscape (technology, social, economic, legal/regulatory, etc.)

Economic Impact / Contribution Analysis

If your students could accomplish the following: Analyzing and descriptively reporting an organization's economic, social, and fiscal role in the regional economy. Analyzing the regional economic contributions of an organization's activities. Creating an economic input/output model of the regional economy to measure the operational impacts. Estimating the economic impacts of the organization on the regional economy, reporting regional sales, earnings, employment, and taxes. These impacts include the direct, indirect, and induced impacts (multiplier effects).

Economical Analysis of Entrepreneurship & Innovations

If your students could accomplish the following: Analyzing the underlying economic forces that generate entrepreneurial opportunities and that provide new ventures with the potential to succeed. Designing competitive strategies for taking advantage of entrepreneurial opportunities and for introducing innovations into markets. Recognizing disruptive innovation and the threats and opportunities it represents. Differentiating the distinctive roles played by start-ups and established firms in the process of commercializing innovations. Assessing the requirements to appropriate the value from innovation and to plan for the protection of intellectual property. Estimate demand for new products and services

Media, Communications & Content Strategy

If your students could accomplish the following: Explain intermediate and advanced concepts regarding media regulation and commercial practices; Analyze competing perspectives on contemporary media and social issues; Create an interpretive and analytical analysis of media texts; Examine the historical and current academic scholarship about media, entertainment, and popular culture.

Marketing Plan

If your students could accomplish the following: The Marketing Plan 1. Executive Summary 2. Company Description 3. Strategic Focus and plan Mission/Vision Goals Core Competency and Sustainable Competitive Advantage 4. Situation Analysis SWOT Analysis (Internal Strengths and Weaknesses, Management, Offerings, Marketing, Personnel, Finance, Manufacturing, Research and Development (R & D), External Opportunities and Threats, Consumer/Social, Competitive, Technological, Economic, Legal/Regulatory) Industry Analysis Competitor Analysis Company Analysis Customer Analysis 5. Market-Product Focus: Marketing and Product Objectives Target Markets Points of Difference Positioning 6. Marketing Program Product Strategy Price Strategy Promotion Strategy Place (Distribution Strategy) 7. Financial Data and Projections Past Sales Revenues Five-Year Projections 8. Organization 9. Implementation 10. Evaluation and Control

Sales & Consultancy for Small Businesses

If your students could accomplish the following: Review any prospect and understand your business. Conduct info-gathering interviews with your startup. Identifying and creating sales-worthy value propositions and stories based on research and interviews. Understand and analyze quantitative sales planning forecasts. Potential for students to continue implementing their sales strategy propositions post-assignment

Data Analytics

If your students could accomplish the following: Forecasting economic trends, including macroeconomic, industry, or market trends Analyze financial and market data Analyze survey data Perform research on specific needs or industries Perform Cost-Benefit Analyses Evaluate economic policy

International Business Legal Aspects & Consulting

If your students could accomplish the following: Legal and business terminology; transactional risks, contractual requirements, and documentation; Related American, comparative, public, and private international law.

Entrepreneurial Marketing

We are looking for the student to help us in the following: Target market segmentation Market sizing and selection Product/market fit Positioning The whole product (including channel and partner strategies) Customer acquisition strategies The final presentation concludes with a launch campaign.

Website Penetration Testing

We are looking for web application and infrastructure level penetration knowledge according to modules taken within your university. However, if you could accomplish the following: 1) Agreement phase - mutual agreement between the client and you 2) Planning and reconnaissance – You will gather as much information about the target as possible. The information can be IP addresses, domain details, mail servers, network topology, etc. 3) Scanning – You will interact with the target to identify the vulnerabilities. Furthermore, you will send probes to the target and record the target's response to various inputs. This phase includes scanning the network with various scanning tools, identifying open share drives, open FTP portals, running services, and much more. 4) Gaining Access - Once the vulnerabilities have been identified, the next step is to exploit the vulnerabilities to access the target. The target can be a system, firewall, secured zone, or server. 5) Maintaining access - The next step is to ensure that the access is maintained, i.e., persistence. This is required to ensure that the access is maintained even if the system is rebooted, reset, or modified. 6) Exploitation – You will try to get the data, compromise the system, launch dos attacks, etc. Usually, this phase is controlled in penetration testing to ensure that the issues caused on the network are limited. 7) Evidence collection and report generation - T he final aim is to collect the evidence of the exploited vulnerabilities and report it to the executive management for review and action.

Technology & Innovation Management (Consulting)

If your students could accomplish the following: Formulating an innovation strategy and project portfolio Analyzing and identifying root problems in innovation activities Analyzing market trend and customer performance Analyzing industry trend and technology development direction Selecting the most promising project or technology Assessing the risk and return of the new technology or innovation being considered Applying standard financial methods and instruments in the adoption of new technologies