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Marketing Plan

Closed
Pure Fog
Pure Fog
Ottawa, Ontario, Canada
Bernie Franzgrote
Bernie Franzgrote
Partner
(1)
3
Project
Academic experience
120 hours of work total
Student
Anywhere
Advanced level

Project scope

Categories
Market research Marketing strategy
Skills
finance financial data distribution strategies marketing marketing planning management sales
Details

If your students could accomplish the following:

The Marketing Plan

1. Executive Summary

2. Company Description

3. Strategic Focus and plan

  • Mission/Vision
  • Goals
  • Core Competency and Sustainable Competitive Advantage

4. Situation Analysis

  • SWOT Analysis (Internal Strengths and Weaknesses, Management, Offerings, Marketing, Personnel, Finance, Manufacturing, Research and Development (R & D), External Opportunities and Threats, Consumer/Social, Competitive, Technological, Economic, Legal/Regulatory)
  • Industry Analysis
  • Competitor Analysis
  • Company Analysis
  • Customer Analysis

5. Market-Product Focus: Marketing and Product Objectives

  • Target Markets
  • Points of Difference
  • Positioning

6. Marketing Program

  • Product Strategy
  • Price Strategy
  • Promotion Strategy
  • Place (Distribution Strategy)

7. Financial Data and Projections

  • Past Sales Revenues
  • Five-Year Projections

8. Organization

9. Implementation

10. Evaluation and Control

Deliverables
No deliverables exist for this project.
Mentorship

partners

About the company

Company
https://www.purefogcanada.com
Ottawa, Ontario, Canada
2 - 10 employees
Sales, Manufacturing, Business services, Consumer goods & services, Hospital, health, wellness & medical

PureFog Canada Inc. was established in 2020 as a joint company from by two innovative Canadian corporations – Solutions H2Eau Inc., and KleenShield Solutions Inc. Our shared goal is to develop innovative solutions to help keep us safer and healthier. We aim to make the world more productive by providing disinfecting solutions that combine dry fogging technology with environmentally friendly, non-toxic, and safe hypochlorous acid disinfectants.

Our first product using hypochlorous acid is SkinSafe, an anti-bacterial cosmetic skin cleanser. We recently added OXWELL™, a disinfectant and sanitizing agent for personal, industrial and commercial use. We are also developing several other products.