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Entrepreneurial Marketing

Closed
Pure Fog
Pure Fog
Ottawa, Ontario, Canada
Bernie Franzgrote
Bernie Franzgrote
Partner
(1)
3
Project
Academic experience
80 hours per student
Student
Anywhere
Advanced level

Project scope

Categories
Product or service launch Marketing strategy
Skills
target market customer acquisition management
Details

We are looking for the student to help us in the following:

  • Target market segmentation
  • Market sizing and selection
  • Product/market fit
  • Positioning
  • The whole product (including channel and partner strategies)
  • Customer acquisition strategies

The final presentation concludes with a launch campaign.

Deliverables
No deliverables exist for this project.
Mentorship

Partners

About the company

Company
https://www.purefogcanada.com
Ottawa, Ontario, Canada
2 - 10 employees
Sales, Manufacturing, Business services, Consumer goods & services, Hospital, health, wellness & medical

PureFog Canada Inc. was established in 2020 as a joint company from by two innovative Canadian corporations – Solutions H2Eau Inc., and KleenShield Solutions Inc. Our shared goal is to develop innovative solutions to help keep us safer and healthier. We aim to make the world more productive by providing disinfecting solutions that combine dry fogging technology with environmentally friendly, non-toxic, and safe hypochlorous acid disinfectants.

Our first product using hypochlorous acid is SkinSafe, an anti-bacterial cosmetic skin cleanser. We recently added OXWELL™, a disinfectant and sanitizing agent for personal, industrial and commercial use. We are also developing several other products.