Barrington OPS - Expansion of Online Training Offering

PROJECT DESCRIPTION: We want to expand our online training offering using a tool that's new to us, BrightSpace. We have delivered our training offerings in-person and with a live instructor on Teams/Zoom, but we believe there's an opportunity to build many of our courses without a live instructor. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new offering. Initial questions to brainstorm include, but are not limited to: 1. What is our target market? How do we position the training (and our company)? 2. How do we establish our brand: Build awareness, create relevance, acquire customers, and defend any early success? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How can we organize our marketing around a "trigger" that creates urgency and makes timing for the offer perfect? We also need insights into our training material itself and how it can be enhanced to align with best practices in online learning and adult education. Our team, Barrington OPS, is a small team of six with Barrington Consulting Group that works very closely together with the goal of increasing private sector business for the company. We focus on Lean Six Sigma, continuous improvement, and personal productivity. We're a small but diverse team of highly motivated individuals. You will love working with us because we love working with students. We're constantly experimenting with our services and trying new things. We almost always have a co-op student on our team and realize the insights and value that can come from students. You will have autonomy in your work and our team will always be available for advice and guidance as you go. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 5 TIME COMMITMENT PER STUDENT: 70 hours KEY PROJECT ACTIVITIES: Market research for online learning/training Best practice research for online learning / adult education Develop go-to market strategy Create marketing materials Review our course offering and provide feedback IDEAL ROLES/RESPONSIBILITIES: Market Researcher / Marketing Analyst (3) Adult education / online learning researcher (1) Designer (1) PROJECT MENTOR NAME: Robert Newcombe

Chickpeace - Digital Content Calendar

PROJECT DESCRIPTION: Chickpeace Zero Waste Refillery is looking for an individual or two to create a 12 month digital content calendar. This calendar will have ideas for social media content (stories and posts) and our monthly newsletter. The idea is to have each month of social content align with the monthly newsletter. KEY PROJECT ACTIVITIES: The calendar will outline the following: Monthly and weekly themes Static posts idea (not images) with facts, stats and other useful information that our marketing team can use. The content must be engaging and relevant Story ideas Newsletter articles. (Not writing the actual content but thematic ideas that our in-house writer can use when creating the newsletter) Special attention will need to be given for specific months where daily posts are made (Earth Month, Plastic Free July, Christmas) IDEAL ROLES/RESPONSIBILITIES: Content Strategists (1-2) FINAL PROJECT DELIVERABLES: Complete digital content calendar

Accelerate Her Future - Digital Marketing

ABOUT Accelerate Her Future™ is a career accelerator providing tailored programs for self-identifying Black, Indigenous and women of colour to launch their careers in business and tech while building networks of solidarity and action. PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Students at Accelerate Her Future will be provided with an opportunity to support digital marketing need for the organization, our upcoming summit and fellowship program including creating captions, creating interview guides for blogs, editing blogs, and write content highlighting recent research focused on gender and racial equity as well as state of women in the workplace. This engagement will give interns an opportunity to work with a dynamic team within a very collaborative environment. The students will be exposed to a variety of skills and experiences to enhance their knowledge of digital marketing, communication, and content creation. We are a young startup and as a career accelerator for students and recent graduates we care deeply about mentorship. We will help our students succeed as much as we want them to help us enhance our digital footprint. We are looking for students who have creative vision, tenacity, drive, and see possibilities in all things and who thrive at developing creating digital copy and content for social and web. To accomplish this, we expect the student(s) will: Write set up blog interview guides, edit/write blog articles, and other content pieces on assigned topics Write captions and help execute social media strategy Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Attend weekly marketing and team meetings FINAL PROJECT DELIVERABLES: Interview guides created for blog profiles and blogs published Execution of social media strategy Creation of captions for future planned postings Who are we looking for? Ideally you have lived experience and ‘insider knowledge’ of the communities we serve at the core of our mission. You are inspired by our mission and like working within a collaborative environment. You value patience, respect, generosity, and good humour in your working relationships. Having an emerging understanding of intersectionality and gender and racial equity principles will be an asset.

Malahat Valuation Group - Digital Marketing Lead Generation Campaign

PROJECT DESCRIPTION Malahat Valuation Group is a boutique business valuation and commercial real estate appraisal company. We answer the age-old question "what is it worth ?" When our clients need to sell, leverage or reorganize their assets we provide them independent opinions of value to support those transactions. We provide our clients peace of mind that the values will stand up to scrutiny by lenders, the Courts and the CRA. While we are value experts we lack digital marketing prowess, we are looking for a team to help us develop a social marketing strategy and implement the tools to make it work. Part of the scope of work includes developing a lead magnet, capturing leads into a CRM system and setting up an automatic nurturing campaign to keep our firm top of mind when a value triggering even takes place. KEY PROJECT ACTIVITIES Digital marketing plan development Lead magnet development CRM system implementation Nurturing automation IDEAL ROLES/RESPONSIBILITIES Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Ability to research and develop a cohesive digital marketing strategy and plan including specific goals objectives that are tied to a realistic timeline Ability to research, analyze and select appropriate online tools to meet the digital market plan objectives Implement and integrate the selected online tools to attract, capture and nurture client leads through the system to achieve the marketing plan objectives. FINAL PROJECT DELIVERABLES Digital Marketing Plan Lead capture and nurturing system IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. December cohort - December 6 to January 21 January cohort - January 3 to February 18 February cohort - February 7 to March 25 TIME COMMITMENT PER STUDENT: 70 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? 3 to 5 PROJECT MENTOR NAME: Ernest Bednarz EMAIL ADDRESS: ernest@malahatvaluationgroup.com