- Location
- Strathroy, Ontario, Canada
- Bio
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Leigh Cassell is a mom, educator, adventurer, and entrepreneur. She is a partner in learning with teachers, students, businesses and NGOs around the world. Leigh is an Innovation Consultant, and Founder and CEO of Digital Human Library. Leigh is a dynamic influencer and reflective practitioner, highly skilled in building networked learning communities in ways that facilitate relationships for learning, build critical digital literacies, cultivate emotional intelligence and nurture leadership in education.
Leigh studied English Literature at the University of Western Ontario. She graduated with an HBA, and then completed a 2 year B.Ed Program at Mount Saint Vincent University in Halifax, NS. Leigh has received the highest level of awards from the Ontario Public School Board Association, the Ontario Library Association, and the Ontario Teachers Federation, and she has been recognized internationally by Apple, Microsoft and Google for her innovation in education.
- Companies
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Strathroy, Ontario, Canada
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- Categories
- Advertising Digital marketing Sales strategy Fundraising Event planning
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Marketing Content Creation for Education Company
Digital Human Library is looking for students to creating a marketing plan, and marketing content aligned to the plan that is consistent with our vision, mission, and sector. Students have a clear understanding of what these elements are for our organization. Students will be working on a marketing plan for our company to build awareness about Digital Human Library in the public library market. Students will also create marketing content which will be used in email campaigns and on social media. Time permitting, students would work on other collateral that we can use as go-to marketing tools.
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K-12 Education Community Outreach Coordinator
Digital Human Library (dHL) is looking for teams/ individuals to lead outreach activities for new industry Experts and K12 School Districts/ Schools to join Digital Human Library. Our goal is to deliver quality virtual educational programs across Canada that bring the field trip experience into the classroom. Join us!
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Public Library Outreach for New Educational Resource
Digital Human Library (dHL) is looking for an individual(s) to conduct research about the public library market, source and record contract information for public libraries in the dHL database, and lead outreach activities with public libraries to build awareness about dHL's Virtual Tours and Virtual Reality experiences. Interns will be invited to join public libraries and the dHL team for learning sessions about how virtual tours and virtual reality experiences are being used for teaching, learning, enjoyment, and skill building. This position will help students develop their online research skills, communication and collaboration skills, digital literacy skills, technology skills, and global competencies. Digital Human Library (dHL) brings people together in service of youth and learning.
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Improving Google Analytics for Digital Human Library
Digital Human Library seeks to enhance its Google Analytics (G4) tracking capabilities to better understand user interactions across different domains. The current setup provides basic insights, but there is a need for more detailed tracking to refine service offerings and deliver tailored information to customers. The project aims to implement new tracking code within the website backend, and then configure and optimize Google Analytics to capture comprehensive data, enabling the company to make informed decisions based on user behavior. By improving tracking accuracy and granularity, Digital Human Library can identify trends, measure engagement, and evaluate the effectiveness of its digital resources. This project will allow learners to apply their knowledge of web development, analytics, data interpretation, and digital marketing strategies in a real-world context. - Analyze the current Google Analytics setup and identify areas for improvement. - Develop a plan to implement enhanced tracking features and configurations. - Implement the plan by adding tracking tags to backend website pages - Test and validate the new tracking setup to ensure accuracy and reliability. - Provide recommendations for ongoing analytics maintenance and optimization.