Ora-3D - Marketing, Communications & PR

Project Name: Marketing & Outreach Company Name: Ora-3D Mentor Name: Shlesha Van Description The Marketing & Outreach project is designed to help interns develop creative design, analytical, market research & communication skillset. Ora-3D is currently in an exciting stage in which after 2 years of R&D, we are finally preparing to launch our product in the market! Over the next 2.5 months, we are expecting to reach over 1000's of people worldwide from Dental clinics to technological enthusiasts! We are on a mission to empower everybody to have simpler, faster & more effective everyday oral health care. As a result, we are looking to onboard 3 creative, enthusiastic and proactive interns who can help us support and scale this mission. Social Media Strategy Intern (70hrs)

Humane Gains - Website and Content Creation

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Creating Content for Online Presence: Humane Gains is a health and fitness nutrition supplement start-up company. We are family-owned and our mission is to help people reach their health and fitness goals while supporting and promoting the ethical treatment of animals via ethically sourced nutrition supplements. Any animal-derived ingredient that is found within our nutrition supplements will be sourced from Certified Humane farms and suppliers; our customers can rest assured we are compliant with Certified Humane standards as our products will have earned the Certified Humane logo which will proudly be displayed on our product labels and is the very foundation to our brand's existence. We are seeking eager, motivated students who align with our values for ethical nutrition, and who are excited to be a part of a start-up fitness nutrition supplement company about to make waves in the industry in a currently untapped opportunity. Our journey will involve multiple, interconnected projects with the first project focusing on market research: identifying and analyzing the competition and current trends in the industry, getting clarity on who our ideal clients are, what their pain points are, where and how we can best communicate with them, obtain details about their current buying habits and how our company can over-deliver on serving their needs on the customer journey. The current project will use the findings from market research to develop and source content that serves and appeals to the target audience identified that can be saved for posts throughout the upcoming months on our social media platforms (Instagram, Facebook, YouTube) and on our website. (Website development also included in this project- template currently available). HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: - The development of an optimized webpage using a “drag and drop” website building platform (ie, Wix) -Content development/recruitment for the webpage that is appropriate and helpful for our target audience (target audience(s) currently being defined via a market research project). -Content development/recruitment to be catalogued for use in our social media platforms and website. Content topics will include but may not be limited to: Motivation, recipes, workout/fitness tips, funny fitness/nutrition content, animal welfare success stories, information from Certified Humane that will assist the audience to find and shop for other Certified Humane products. The content will be saved for use in social media engagement throughout the upcoming months, unlimited content can be developed for this future use. Content can be a mix of original content and sourced content that can be shared to our page. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Webpage development Content creation/sourcing FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Completed Webpage using the template provided Content created and sourced that relates to the aforementioned topics. Content to be saved/organized according to topic with links/references to author's site for any content that is not original. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jayme and Brittany MacLellan

RAH2050 - Watermark Story Online Course Development

WATERMARK STORY COLLECTOR KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Design collection engagement opportunities Transcribe existing water stories Creating animated videos that promote story sharing opportunities IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Designer, illustrator Animator, engager Data entry specialist TOTAL HOURS: 70 hours FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Basket of stories Self-guided videos for people to share theirs

Childcare Management App Marketing Opportunity - CRAFTS (getcrafts.ca)

Our organization is looking for a team of 5 marketing students to make a team to create a go-to-market strategy to bring our product further across Canada and to the US. The primary focus for the students will be: Branding - Conduct a full competitive landscape assessment; define our product's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify our ideal target market; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; verify our pricing strategy is correct and in-line with the market; identify expansion opportunities; identify key messaging for CRAFTS. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Mainstream Media - Investigate mainstream media channels (ie. low-cost magazine articles, news outlets, online media channels) that can maximize product exposure and create a sales funnel. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share specially in Canada. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer specifically in the US. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. We have the contact information already, we need an effect approach to close opportunities. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content on Facebook, Instagram, and Tiktok. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. SendinBlue, Microsoft CRM, Excel) Content development, including videos, social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Microsoft Office 365 (Email and Teams) Primary contact : Troy Daring, Managing Director