Our organization is looking for a team of 5 marketing students to make a team to create a go-to-market strategy to bring our product further across Canada and to the US.

The primary focus for the students will be:

• Branding - Conduct a full competitive landscape assessment; define our product's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
• Market Research - Investigate our competitive landscape; perform market segmentation to identify our ideal target market; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; verify our pricing strategy is correct and in-line with the market; identify expansion opportunities; identify key messaging for CRAFTS.
• Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
• Prospecting Strategy - Make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
• Mainstream Media - Investigate mainstream media channels (ie. low-cost magazine articles, news outlets, online media channels) that can maximize product exposure and create a sales funnel.

Our goal at the end of this experience is:

• Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share specially in Canada.
• Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer specifically in the US.
• Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. We have the contact information already, we need an effect approach to close opportunities.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content on Facebook, Instagram, and Tiktok.

Other duties the student may complete could include:

• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. SendinBlue, Microsoft CRM, Excel)
• Content development, including videos, social posts, blog posts, LinkedIn articles, and website copy.
  

We will plan to communicate with our virtual intern(s) using these communication tools: Microsoft Office 365 (Email and Teams)

Primary contact: Troy Daring, Managing Director

Daily guidance, mentorship, and supervision will be provided.