Domi Mobile App Prototype

Domi, a company focused on innovative solutions is seeking to develop a prototype for a mobile application that enhances user experience. The goal of this project is to create a user-friendly app interface that allows in-home healthcare providers to connect with possible clients. The app should integrate basic functionalities such as booking capabilities, map tracking and payment methods. The project will provide learners with the opportunity to apply their knowledge of app development, user interface design, and software integration. The team will focus on creating a functional prototype that demonstrates the core features and usability of the app, ensuring it aligns with Domi's vision.

Domi Brand Content Strategy Enhancement

Domi, a company focused on innovative solutions, seeks to enhance its brand presence through a well-defined content strategy. The goal of this project is to develop a comprehensive content strategy that aligns with Domi's brand values and objectives. Learners will analyze Domi's current brand positioning and content efforts, identify gaps, and propose strategic improvements. The project will involve researching industry trends, competitor strategies, and target audience preferences to create a cohesive content plan. This plan should effectively communicate Domi's brand message and engage its audience across various platforms. The project provides an opportunity for learners to apply their knowledge of marketing, branding, and digital content creation in a real-world context.

Website Development

We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Domi Platform Launch and Promotion Strategy

The project aims to develop a comprehensive marketing and digital advertising strategy for the successful launch and promotion of Domi's platform. The primary goal is to build brand awareness, drive engagement, and attract both caregivers and clients to the platform. Learners will analyze current market trends, identify target audiences, and create a cohesive marketing plan that leverages various digital channels. The project will involve researching competitors, understanding the unique value proposition of Domi, and crafting compelling messaging. Additionally, learners will explore cost-effective advertising strategies and propose a timeline for implementation. The project will culminate in a presentation of the proposed strategy to Domi's marketing team.