Domi, a company focused on innovative solutions, seeks to enhance its brand presence through a well-defined content strategy. The goal of this project is to develop a comprehensive content strategy that aligns with Domi's brand values and objectives. Learners will analyze Domi's current brand positioning and content efforts, identify gaps, and propose strategic improvements. The project will involve researching industry trends, competitor strategies, and target audience preferences to create a cohesive content plan. This plan should effectively communicate Domi's brand message and engage its audience across various platforms. The project provides an opportunity for learners to apply their knowledge of marketing, branding, and digital content creation in a real-world context.

The deliverables for this project include a detailed content strategy document outlining key objectives, target audience insights, and recommended content types and channels. Additionally, learners will create content and a content calendar for a three-month period, showcasing a variety of content pieces tailored to Domi's brand. The strategy should also include metrics for evaluating content effectiveness and suggestions for ongoing content optimization.