Positions available: up to 3

About Uplift Learning Inc.

Uplift Learning Inc. offers online courses for coaches, educators, health, wellness and mental health professionals. Our mission is to increase compassion for mental health by teaching professionals about trauma informed practice. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to:

• Become the trusted source for training about building resiliency through Trauma-Informed Practice

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. This individual is very tech savvy, has a positive can do attitude, and is self directed while enjoys working in a small team.

The primary project requirements include:

1.Social media marketing strategy:

• Refine and execute social media marketing strategy
• Refine and connect marketing outcomes, existing brand messaging, strategy, tactics
• Developing a system to track results for tactics like:
• Keyword analysis to determine relevant search terms to our organization
• Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Using social media to increase the number of followers/likes and shares
• Measuring and optimizing our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

2. Content Calendar Creation and Execution:

• Develop and plan a social media content calendar
• Create social media content/posts using our SEO keywords about topics like:
• Tips and best practice about Trauma Informed Practice, Resiliency, Compassion Fatigue, Secondary Traumatic Stress/Vicarious Trauma, Self-care, trauma-stewardship, emotional health, mental health (we’ll point you in the right direction and provide you with a few quick resources to get up to speed)
• Posts about new research pertaining to the above topics.
• Timely deployment of social media content to all platforms to drive maximum traffic to our site

This person should be open to working with tools and platforms such as Google Scholar, Academic library databases, Mailchimp, Facebook, Typeform, LinkedIn, Instagram, Wordpress and Thinkific. Any previous experience in any or all of these platforms is an asset.

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

NOTE from the Founder:

Uplift is excited to be working with students as learning is the foundation of our business while also being our passion. We know that your success is our success and we are committed to making this a powerful, positive playground to practice and grow your skills and confidence.

We look forward to getting to know you better!

There will be two team meetings each week. There will be multiple times per week where collaboration and mentorship opportunities will be available. The moto your success is our success is foundational for Uplift Learning Inc.