SEO and Social Media Strategy

About Uplift Learning Inc. Positions available: 2 Uplift Learning Inc. offers online courses for coaches, educators, health, wellness and mental health professionals. Our mission is to increase compassion for mental health by teaching professionals about trauma informed practice. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to: Become the trusted source for training about building resiliency through Trauma-Informed Practice Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. This individual is very tech savvy, has a positive can do attitude, and is self directed while enjoys working in a small team. The primary project requirements include: 1.Social media marketing strategy: Refine and execute social media marketing strategy Refine and connect marketing outcomes, existing brand messaging, strategy, tactics Developing a system to track results for tactics like: Keyword analysis to determine relevant search terms to our organization Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Using social media to increase the number of followers/likes and shares Measuring and optimizing our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports. 2. Content Calendar Creation and Execution: Develop and plan a social media content calendar Create social media content/posts using our SEO keywords about topics like: Tips and best practice about Trauma Informed Practice, Resiliency, Compassion Fatigue, Secondary Traumatic Stress/Vicarious Trauma, Self-care, trauma-stewardship, emotional health, mental health (we’ll point you in the right direction and provide you with a few quick resources to get up to speed) Posts about new research pertaining to the above topics. Timely deployment of social media content to all platforms to drive maximum traffic to our site This person should be open to working with tools and platforms such as Google Scholar, Academic library databases, Mailchimp, Facebook, Typeform, LinkedIn, Instagram, Wordpress and Thinkific. Any previous experience in any or all of these platforms is an asset. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. NOTE from the Founder: Uplift is excited to be working with students as learning is the foundation of our business while also being our passion. We know that your success is our success and we are committed to making this a powerful, positive playground to practice and grow your skills and confidence. We look forward to getting to know you better!

Sales and Lead Generation

About Uplift Learning Inc. Positions available: 2 students or two teams Uplift Learning Inc. offers online courses for coaches, educators, health, wellness and mental health professionals. Our mission is to increase compassion for mental health by teaching professionals about trauma informed practice. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to: Become the trusted source for training about building resiliency through Trauma-Informed Practice Uplift Learning Inc. is looking for team(s) or individual(s) to determine proposal concepts by identifying and clarifying opportunities and needs, studying requests for proposal (RFPs), preparing a draft grant proposal or a joint venture proposal. This individual/team is/are adept at researching, has a positive can do attitude, and is self directed while enjoying working in a small team. Following a strength-based approach, primary projects can include: Researches contacts and develop campaign for reaching out to unions, registering bodies for Continuing Education Units/Credits, licensing bodies for health and wellness professionals and businesses that could benefit from our course Caring For You: Building Resiliency Through Trauma-Informed Practice. Review and suggest improvements on systems. Tracking and monitoring sales funnels. Sales recommendations with supporting executable action steps. This list is not exhaustive. We will be asking many varied tasks and are open to suggestions for projects from the students based on their observations. NOTE from the Founder: Uplift is excited to be working with students as learning is the foundation of our business while also being our passion. We know that your success is our success and we are committed to making this a powerful, positive playground to practice and grow your skills and confidence. We look forward to getting to know you better!

Strategic Partnerships, Grant Writing and Business Administration

About Uplift Learning Inc. Positions available: 2 students or two teams Uplift Learning Inc. offers online courses for coaches, educators, health, wellness and mental health professionals. Our mission is to increase compassion for mental health by teaching professionals about trauma informed practice. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to: Become the trusted source for training about building resiliency through Trauma-Informed Practice Uplift Learning Inc. is looking for team(s) or individual(s) to determine proposal concepts by identifying and clarifying opportunities and needs, studying requests for proposal (RFPs), preparing a draft grant proposal or a joint venture proposal. This individual/team is/are adept at researching, has a positive can do attitude, and is self directed while enjoying working in a small team. Following a strength-based approach, primary projects can include: Reviews Academic databases, scholarly journals, world wide web, google scholar, and other sources for research and articles of the effects of Covid-19 on health, education and business sectors. Researches contacts and develop campaign for reaching out to unions, registering bodies for Continuing Education Units/Credits, licensing bodies for health and wellness professionals and businesses that could benefit from our course Caring For You: Building Resiliency Through Trauma-Informed Practice. Book keeping, forecasting, and administration tasks. Review and improvements on systems. Tracking and monitoring sales funnels. Prepares proposals by determining concept, gathering and formatting information, writing drafts, and obtaining approvals. Gathers proposal information by identifying sources of information, coordinating submissions and collections, and identifying and communicating risks associated with proposals. Develops proposal by assembling information including project nature, objectives/outcomes/deliverables, implementation, methods, timetable, staffing, budget, standards of performance, and evaluation. Writes, revises, and edits drafts including executive summaries, conclusions, and organization credentials. This list is not exhaustive. We will be asking many varied tasks and are open to suggestions for projects from the students based on their observations. This person should be comfortable working in Academic Databases, google scholar, researching online, copywriting and using websites like the following (https://imbacanada.com/list-of-canadian-grants/) . Quickbooks skills are an asset. An essential skill for this is research and problem solving. You're comfortable figuring out how to do things you don't know how to do using google and other online resources. NOTE from the Founder: Uplift is excited to be working with students as learning is the foundation of our business while also being our passion. We know that your success is our success and we are committed to making this a powerful, positive playground to practice and grow your skills and confidence. We look forward to getting to know you better!

SEO and Social Media Strategy

Positions available: up to 3 About Uplift Learning Inc. Uplift Learning Inc. offers online courses for coaches, educators, health, wellness and mental health professionals. Our mission is to increase compassion for mental health by teaching professionals about trauma informed practice. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to: Become the trusted source for training about building resiliency through Trauma-Informed Practice Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. This individual is very tech savvy, has a positive can do attitude, and is self directed while enjoys working in a small team. The primary project requirements include: 1.Social media marketing strategy: Refine and execute social media marketing strategy Refine and connect marketing outcomes, existing brand messaging, strategy, tactics Developing a system to track results for tactics like: Keyword analysis to determine relevant search terms to our organization Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Using social media to increase the number of followers/likes and shares Measuring and optimizing our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports. 2. Content Calendar Creation and Execution: Develop and plan a social media content calendar Create social media content/posts using our SEO keywords about topics like: Tips and best practice about Trauma Informed Practice, Resiliency, Compassion Fatigue, Secondary Traumatic Stress/Vicarious Trauma, Self-care, trauma-stewardship, emotional health, mental health (we’ll point you in the right direction and provide you with a few quick resources to get up to speed) Posts about new research pertaining to the above topics. Timely deployment of social media content to all platforms to drive maximum traffic to our site This person should be open to working with tools and platforms such as Google Scholar, Academic library databases, Mailchimp, Facebook, Typeform, LinkedIn, Instagram, Wordpress and Thinkific. Any previous experience in any or all of these platforms is an asset. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. NOTE from the Founder: Uplift is excited to be working with students as learning is the foundation of our business while also being our passion. We know that your success is our success and we are committed to making this a powerful, positive playground to practice and grow your skills and confidence. We look forward to getting to know you better!