Students are required to work on managing marketing activities by exploring the process of planning and executing the concept, create a marketing plan of their chosen service/product while considering distribution of goods and services and appropriate marketing strategy implementation. They will work in groups to analyze and apply their marketing knowledge and course content.

This capstone course of the MBA program focuses on strategy formulation and its implementation from a top management perspective. Through an in-depth understanding of business, corporate, and network-level strategies it intends to create an extensive knowledge of the modern business world. Students will get familiar with international strategies, collaborative innovation strategies, and digital platform strategies to develop strategic decision-making. The approach adopted includes lectures, case analyses, and action learning through group efforts. These develop skills for strategic thinking and analysis, in leadership, communication, teamwork, and cross-functional integration.

This capstone course of the MBA program focuses on strategy formulation and its implementation from a top management perspective. Through an in-depth understanding of business, corporate, and network-level strategies it intends to create an extensive knowledge of the modern business world. Students will get familiar with international strategies, collaborative innovation strategies, and digital platform strategies to develop strategic decision-making. The approach adopted includes lectures, case analyses, and action learning through group efforts. These develop skills for strategic thinking and analysis, in leadership, communication, teamwork, and cross-functional integration.

This semester students work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services and practice required to implement marketing strategies. They will work in groups and spending on the projec and there is a chance to keep groups flexible.

The students will be working in groups of 4-6 members and apply the theoretical knowledge to help the Organization explore the marketing avenues, find solutions for the existing marketing challenges and build an effective marketing plan. On top of that, students will conduct market research, incorporating both primary and secondary data.

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.

Our students will be working on core human resources topics ranging from recruitment, selection, training , career developement, talent aquisition and management, employee retention, employer branding, remote working etc.

You are a new or fledgling startup company (or an NGO) looking to establish, develop and/or grow your organization, undertake a new development, resolve an issue or problem, accomplish a business pivot, and/or create organizational growth or capacity. In this project, teams will apply their entrepreneurial and new venture knowledge, critical analyses, and business strategies/design skills to create and secure growth, enhance productivity, and develop organizational capacity. Based on a combination of internal and external factors, the teams will complete an analysis and provide strategic recommendations, practical options, and design an action plan appropriate to your business situation. As a participating organization, you will provide a specific question, topic, challenge, or opportunity that will be the focus for review, analysis, and recommendations by the team.

You are a company (or an NGO) looking to create organizational growth, accomplish a business pivot, develop an opportunity, or resolve an issue. In this project, organized student-consultant teams will apply their knowledge, diagnostic skills, and critical analyses to solve problems, strategize pivots, determine opportunities, and/or augment growth or capacity. Based on a combination of internal and external factors, the teams will complete an analysis and provide strategic recommendations, practical options, and design an action plan appropriate to your business situation. As a participating organization, you will provide a specific question, topic, challenge, or opportunity that will be the focus for review, analysis, and recommendations by the team.

This semester students working in groups of 5 to 6 will apply their knowledge in digital marketing to helping your organization develope a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Do you have an International Marketing challenge/opportunity you want to address? In this project will apply their knowledge in international marketing to helping your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.

This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

A team of students will act as consultants to your organization on a challenge of your choosing! Will serve as external consultant who help clients find possibilities and solutions to a range of business problems ranging from general to strategic management

MBA students from around the world work in teams throughout an eleven week term. studying finance. These are upper level students who are taking this course to explore their desires to start their own companies.

MBA students from around the world work in teams throughout an eleven week term. studying entrepreneurship. These are upper level students who are taking this course to explore their desires to start their own companies.

Marketing Communication Strategies. Communication with customers. Advertising.

The Course: Post graduate MBA students take this introductory HRM course and working with Riipen clients enables them to gain opportunities to apply HR theory and principles. Course Structure: The course runs on a 11 week term, both on and off line, and students work in Learning Teams (LT) of between 2 and 5 students. Normally 2 LTs work on each Riipen project. -Spring Term 2021 runs from April 12 to July 4 2021. Key milestones include: Week 2 - 1st Meeting between Riipen client and LT of students to fill any information gaps. Week 4 - Submission of formal Proposal/Action Plan by the LT to the Riipen Client to which formal feedback and evaluation is provided by the client. Week 9: Submission of Final Report by the LT to the Riipen Client to which formal feedback and evaluation is provided by the client. Week 11: Oral PP Presentation of Final Reports LT students to the Riipen Client (if required by the Client) to which formal feedback and evaluation is provided by the client

Are you a startup company that needs help with strategic development, customer discovery, or ideas for the next steps? Startup organizations have a unique set of risks and advantages, which informed business owners know how to leverage; staying lean and nimble is key in achieving startup success. In this project, students working in teams will apply their knowledge of lean startup methodologies and business strategy to recommend strategic changes that will accelerate your organizational growth and reactivity.

Do you have a business, marketing, organizational, or management improvement challenge? Beginning in January, students will spend 12 weeks working with your organization to support you with achieving your key business objectives by developing a recommended plan of action.

Virtual Internship Opportunity for MBA students: Bring on one or more students from the Vancouver-based University of Canada West (UCW) in the Master of Business Administration (MBA) program to be your virtual interns, in a project-based experience. Students will work on one or more business projects of your choosing over the internship period, connecting with you as needed with virtual communication tools. Students are available from January to April . After identifying a challenge, students propose ways to solve it and build a strategic plan. They present a video story outlining their activities, their contribution to the organization, analysis of the internship experience, and their recommendations for a solution to the challenge. Due to COVID-19 restrictions, virtual student placements are preferred. In-person student placements will be considered on a case-by-case basis, depending on local COVID-19 restrictions.

Are you a startup company that needs help with strategic development, customer discovery, or ideas for the next steps? Startup organizations have a unique set of risks and advantages, which informed business owners know how to leverage; staying lean and nimble is key in achieving startup success. In this project, students working in teams will apply their knowledge of lean startup methodologies and business strategy to recommend strategic changes that will accelerate your organizational growth and reactivity.

Do you have an e-Commerce / Digital Marketing challenge you would like to tackle? In the course, student-consultants will develop a digital marketing plan and devise a strategy to drive more traffic, customer leads, and / or online sales. The students come with knowledge of all major aspects of digital marketing, including selling products and services online, search engine optimization, social media marketing, and executing pay per click advertising. They synthesize this understanding to apply digital marketing principles, techniques and tools towards developing more effective and complete marketing programs.