MRKT 621- MARKETING MANAGEMENT
Timeline
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January 4, 2021Experience start
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January 19, 2021Project Scope Meeting with Class #13
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January 21, 2021Project Scope Meeting with Class #14
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January 23, 2021Project Scope Meeting with Class #15
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January 24, 2021Project Scope Meeting with Class #18
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March 16, 2021Experience end
Timeline
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January 4, 2021Experience start
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January 19, 2021Project Scope Meeting with Class #13
Meeting between students and company to confirm: project scope, expectations, communication styles, and important dates
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January 21, 2021Project Scope Meeting with Class #14
Meeting between students and company to confirm: project scope, expectations, communication styles, and important dates
-
January 23, 2021Project Scope Meeting with Class #15
Meeting between students and company to confirm: project scope, expectations, communication styles, and important dates
-
January 24, 2021Project Scope Meeting with Class #18
Meeting between students and company to confirm: project scope, expectations, communication styles, and important dates
-
March 16, 2021Experience end
Experience scope
Categories
Marketing strategySkills
competitive analysis marketing strategyThe students will be working in groups of 4-6 members and apply the theoretical knowledge to help the Organization explore the marketing avenues, find solutions for the existing marketing challenges and build an effective marketing plan. On top of that, students will conduct market research, incorporating both primary and secondary data.
Students
- Analyzing the current market situations and developing an effective marketing plan.
- Analyzing the marketing mix elements.
- A three-step model that examines your products or services as well as the way you communicate their benefits to specific customer segments: Segmentation, Targeting, and Positioning.
- Providing marketing strategies and recommendations in terms of marketing mix elements.
Project timeline
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January 4, 2021Experience start
-
January 19, 2021Project Scope Meeting with Class #13
-
January 21, 2021Project Scope Meeting with Class #14
-
January 23, 2021Project Scope Meeting with Class #15
-
January 24, 2021Project Scope Meeting with Class #18
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March 16, 2021Experience end
Timeline
-
January 4, 2021Experience start
-
January 19, 2021Project Scope Meeting with Class #13
Meeting between students and company to confirm: project scope, expectations, communication styles, and important dates
-
January 21, 2021Project Scope Meeting with Class #14
Meeting between students and company to confirm: project scope, expectations, communication styles, and important dates
-
January 23, 2021Project Scope Meeting with Class #15
Meeting between students and company to confirm: project scope, expectations, communication styles, and important dates
-
January 24, 2021Project Scope Meeting with Class #18
Meeting between students and company to confirm: project scope, expectations, communication styles, and important dates
-
March 16, 2021Experience end
Project Examples
Requirements
Building an effective marketing plan for the upcoming years.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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January 4, 2021Experience start
-
January 19, 2021Project Scope Meeting with Class #13
-
January 21, 2021Project Scope Meeting with Class #14
-
January 23, 2021Project Scope Meeting with Class #15
-
January 24, 2021Project Scope Meeting with Class #18
-
March 16, 2021Experience end
Timeline
-
January 4, 2021Experience start
-
January 19, 2021Project Scope Meeting with Class #13
Meeting between students and company to confirm: project scope, expectations, communication styles, and important dates
-
January 21, 2021Project Scope Meeting with Class #14
Meeting between students and company to confirm: project scope, expectations, communication styles, and important dates
-
January 23, 2021Project Scope Meeting with Class #15
Meeting between students and company to confirm: project scope, expectations, communication styles, and important dates
-
January 24, 2021Project Scope Meeting with Class #18
Meeting between students and company to confirm: project scope, expectations, communication styles, and important dates
-
March 16, 2021Experience end