This semester, students working in groups of 5 to 6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Our Bachelor of Commerce students in their final two terms are skilled in delivering actionable insights across various business areas. They are proficient in business process analysis, identifying and addressing challenges and opportunities within an organization. Applying academic theories and industry concepts, they develop practical solutions tailored to real-world business problems. Their expertise covers areas such as Human Resources, Technology, Project Management, and more. When companies partner with our learners, they receive innovative and strategic business solutions. Our students will analyze your business to uncover pain points in key areas like HR, Technology, and Project Management. They will also identify business opportunities and develop strategic plans to support your organization’s growth. Through effective team-based collaboration, our students work closely with employers and stakeholders to deliver project outcomes. Their work adheres to ethical and legal standards, ensuring all recommendations are responsible and compliant. In the end, companies gain valuable insights and solutions tailored to their specific needs.

Are you seeking to improve your business outcomes by leveraging the power of digital marketing? Bring on students from the University Canada West to evaluate your current digital marketing strategies and plan, and provide their actionable recommendations on how to improve your outcomes. Students will apply their knowledge in digital marketing to help your organization evaluate a digital marketing plan, or solve a current digital marketing challenge. Please, note that this is a top-line digital strategy with recommendations and examples, but students will not implement their recommendations. For example, teams will not build websites, create ads, social media calendars, keyword lists, etc. Students will meet with the client occasionally throughout the term based on specific needs and conduct research by doing a thorough SWOT analysis to understand the current situation of the company. They will assess the business' current digital marketing aspects and ultimately propose a plan to help the company make meaningful improvements to their current practices.

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Tap on UCW's MBA expertise this semester! Our dynamic teams of 5 to 6 students are poised to harness their marketing knowledge to drive your organization forward. Whether it's seizing a new opportunity, crafting a strategic marketing plan, or tackling a current challenge, our students are armed with cutting-edge research, innovative strategies, and digital marketing tools to deliver a comprehensive report and presentation.

This semester MBA-level students working in groups of 5-6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practices.

By collaborating with our MBA students on the Capstone project, clients can expect to receive a comprehensive analysis of their business challenges, along with innovative solutions and actionable recommendations tailored to their specific needs. Our students bring a diverse range of expertise and fresh perspectives, enriched by their academic knowledge and real-world experience.

By collaborating with our MBA students on the Strategic Consultancy Capstone Course project (CAPS 602), clients can expect a comprehensive analysis of their business challenges, innovative solutions, and actionable recommendations tailored to their specific needs. Our students bring diverse expertise and fresh perspectives, enriched by their academic knowledge and real-world experience as professional management consultants.

Companies will benefit at least 3 (up to 5) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist of the following. Mission and vision (based on the business owner's or executives' provision). Situational and environmental analysis. Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P. Integrated Marketing Communication (IMC) plan. Marketing plan performance evaluation matrix.

Looking to elevate your organization and bring it to the next level? Bring on students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.

The BUSI 660, a capstone project-based course, is designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-6 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with an implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size as long as the business is showing revenue.

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.

MBA students, working in small teams, are ready to apply their marketing expertise to real-world business scenarios. They are equipped to identify marketing opportunities, craft strategic marketing plans, and address current marketing challenges. By leveraging marketing research, strategy development, and digital promotional tools, these learners can provide actionable insights and solutions tailored to your organization's needs. This experience allows students to bridge the gap between academic knowledge and practical application, delivering value to your business while honing their professional skills.

MBA students, working in small teams, are ready to apply their marketing expertise to real-world business scenarios. They are equipped to identify marketing opportunities, craft strategic marketing plans, and address current marketing challenges. By leveraging marketing research, strategy development, and digital promotional tools, these learners can provide actionable insights and solutions tailored to your organization's needs. This experience allows students to bridge the gap between academic knowledge and practical application, delivering value to your business while honing their professional skills.

Managing a cross-cultural organization is not a simple task. Different cultures make different assumptions when they have to make decisions. Companies must make sure that employees with different cultures work together at their best. Ignoring cross-cultural issues might cause severe damages to the organization. In this course, students will identify and examine current trends and issues as they pertain to hiring/retaining/motivating a team or key individuals in this context. Students in teams of five (each with a team lead) from University Canada West will develop an action plan that addresses a leadership or management challenge currently faced by your organization. Based on the information you provide, consultant teams will deliver an action plan that accounts for your unique circumstances and outlines a path to a more engaged and productive team.

Our learners are capable for the following: Innovative Ideas : Learners will bring fresh perspectives and creative solutions tailored to the company’s brand and audience. Content Creation : Our learners are skilled in crafting engaging content across various platforms, ensuring alignment with the company’s voice and goals. Audience Engagement Strategies : They understand how to effectively engage and grow an audience, utilizing best practices for community management.

Are you seeking to improve your business outcomes by leveraging the power of digital marketing? Bring on students from the University Canada West to evaluate your current digital marketing strategies and plan, and provide their actionable recommendations on how to improve your outcomes. Students will apply their knowledge in digital marketing to help your organization evaluate a digital marketing plan, or solve a current digital marketing challenge. Please, note that this is a top-line digital strategy with recommendations and examples, but students will not implement their recommendations. For example, teams will not build websites, create ads, social media calendars, keyword lists, etc. Students will meet with the client occasionally throughout the term based on specific needs and conduct research by doing a thorough SWOT analysis to understand the current situation of the company. They will assess the business' current digital marketing aspects and ultimately propose a plan to help the company make meaningful improvements to their current practices.

Distinguish Integrated Marketing Communications concepts (IMC), principles and terminology. 2. Analyze and critique a comprehensive IMC plan - including strategy, targeting, positioning, objectives, creative strategy, IMC mix, media planning, and evaluation Program. 3. Formulate an IMC plan for best results in a real business project by appreciation of promotion ethics and responsibilities. 4. Demonstrate, apply, and communicate elements of marketing communication and incorporate audience perspective, audience message adaptation, data interpretation into an impactful marketing promotion.

Are you seeking to improve your business outcomes by leveraging the power of digital marketing? Bring on students from University Canada West to evaluate your current digital marketing strategies and plan, and provide their actionable recommendations on how to improve your outcomes. Students will apply their knowledge in digital marketing to help your organization evaluate a digital marketing plan, or solve a current digital marketing challenge. Please, note that this is a top-line digital strategy with recommendations and examples, but students will not implement their recommendations. For example, teams will not build websites, create ads, social media calendars, keyword lists, etc. Students will meet with the client occasionally throughout the term based on specific needs and conduct research by doing a thorough SWOT analysis to understand the current situation of the company. They will assess the business' current digital marketing aspects and ultimately propose a plan to help the company make meaningful improvements to their current practices.

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

This semester MBA-level students working in groups of 5 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practices.

Are you seeking to improve your business outcomes by leveraging the power of digital marketing? Bring on students from the University Canada West to evaluate your current digital marketing strategies and plan, and provide their actionable recommendations on how to improve your outcomes. Students will apply their knowledge in digital marketing to help your organization evaluate a digital marketing plan, or solve a current digital marketing challenge. Please, note that this is a top-line digital strategy with recommendations and examples, but students will not implement their recommendations. For example, teams will not build websites, create ads, social media calendars, keyword lists, etc. Students will meet with the client occasionally throughout the term based on specific needs and conduct research by doing a thorough SWOT analysis to understand the current situation of the company. They will assess the business' current digital marketing aspects and ultimately propose a plan to help the company make meaningful improvements to their current practices.

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Seeking organizational growth? Recruit  University Canada West  graduate students as student-consultants. They will evaluate or assist with your business strategy, suggest improvements, and develop action plans and various analyses over a semester, using virtual tools for collaboration. These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs. As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance. Engagement: we will need company representatives to participate in one two-hour virtual session and one one-hour virtual session with our students. These will be scheduled based on company representative availability.