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Brand & Competitor Analysis

BUS2201
Closed
Durham College
Durham College
Oshawa, Ontario, Canada
Rogier ten Kate
Rogier ten Kate
Professor
(1)
3
Timeline
  • January 14, 2019
    Experience start
  • April 27, 2019
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
strategy marketing research analysis
Student goals and capabilities

Market research is pertinent to the success of your organization. It will help you understand if your target market truly needs your product or service, or if you should pivot your offering. Having a thorough understanding of your competitive landscape is essential, finding the right time and resources can be very challenging. Using this project, a team of students will analyze your brand's competitive landscape and develop strategic recommendations to support your success in the market.

Students

Students
Any level
30 students
Project
15 hours per student
Students self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables will include:

  1. A 10-page report detailing the problem, analysis, findings, and recommended solutions.
  2. A 30-minute presentation with actionable recommendations to improve your brand trajectory and improving your organizations position in your current industry.
Project timeline
  • January 14, 2019
    Experience start
  • April 27, 2019
    Experience end

Project Examples

Requirements

Based on the information that you provide, students will develop a comprehensive data-driven report and presentation to addresses the opportunities and threats surrounding your brand. You will be provided with strategic and tactical recommendations to help you create, advance, or maintain your brand presence and market position.

Project examples include, but are not limited to:

  • Analyzing your competitive landscape to identify top competitors in your space.
  • Developing a plan to accurately define your organization's brand and market position in your industry.
  • Helping you define your organization's core value proposition.
  • Determining how your organization is perceived by different market segments. Identify interesting and insightful segment needs and desires.
  • Understanding the market opportunities and threats currently facing your organization.
  • Assessing where and how to improve your market presence.
  • Creating a strategy to differentiate your organization from competitors.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • question

    Be available to attend final presentations in person or remotely.

  • question

    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

  • question

    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

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