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Develop International Market Entry Strategies with Business Students

COMR1201
Closed
Durham College
Durham College
Oshawa, Ontario, Canada
Rogier ten Kate
Rogier ten Kate
Professor
(1)
3
Timeline
  • October 11, 2024
    Experience start
  • December 13, 2024
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Market research Project management Competitive analysis Market expansion
Skills
ethical standards and conduct strategic planning market analysis international business management
Student goals and capabilities

Durham College’s International Business Management program offers a dynamic platform for first-year students to apply their academic knowledge in real-world settings. Enrolled in the International Market Entry Strategies course, these learners are acquiring foundational skills in market analysis, strategic planning, and ethical management. They aim to build practical experience in developing and implementing effective international market entry strategies.


Students

Students
Post-graduate
Beginner, Intermediate levels
46 students
Project
120 hours per student
Administrators assign students to projects
Teams of 5
Expected outcomes and deliverables

Final Report: A comprehensive report detailing the students’ analysis, findings, and strategic recommendations for market entry.

Final Presentation: A presentation where students will showcase their work, discuss their findings, and answer questions from the employer.

Project timeline
  • October 11, 2024
    Experience start
  • December 13, 2024
    Experience end

Project Examples

Requirements

We expect employers to provide clear guidance, regular communication, and all relevant information necessary for project completion. Your role includes being present for the final presentation and offering constructive feedback on the students’ work through the Riipen platform. This interaction will foster a productive learning environment and ensure meaningful outcomes for both parties.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:
  • question 1

    What specific outcomes or deliverables are you expecting from the students’ work on this project?

  • question 2

    Are you prepared to provide regular guidance and feedback to the students throughout the project duration?

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