Tourism Brand Competitive Analysis

2-4 students Most tourism destination have similar brands - it might be an urban brand, a beauty brand or an adventure brand. There are a limited number of variations. This is an observation that we would like to validate. This project will give us a better understanding of the different ways tourism marketing organizations articulate their brand strategy. Desired outcome We hope to create a set of validated "types" of brand strategies in the tourism marketplace. With this information we can better help small destinations with limited budgets build effective brand strategies.

Tourism Brand Competitive Analysis

1 or 2 students Most tourism destination have similar brands - it might be an urban brand, a beauty brand or an adventure brand. There are a limited number of variations. This is an observation that we would like to validate. This project will give us a better understanding of the different ways tourism marketing organizations articulate their brand strategy. This project work will include: An identification of tourism marketing organizations of all sizes, around the world.. An inventory of brand strategies A summary of the different themes, archetypes or schemas used in tourism branding. We will give you access to our team, sample analyses and ongoing support and supervision. We can suggest names of destinations to research. This project will not include travel to the destinations. Sorry. Desired outcome We hope to gain a comprehensive understanding of the typologies of brand strategies in the tourism marketplace. With this information we can better help small destinations with limited budgets build effective brand strategies.