Tourism Brand Competitive Analysis
Project scope
Categories
Communications Market research Marketing strategy Hospitality, tourism & culinary artsSkills
marketing brand strategy1 or 2 students
Most tourism destination have similar brands - it might be an urban brand, a beauty brand or an adventure brand. There are a limited number of variations. This is an observation that we would like to validate.
This project will give us a better understanding of the different ways tourism marketing organizations articulate their brand strategy.
This project work will include:
- An identification of tourism marketing organizations of all sizes, around the world..
- An inventory of brand strategies
- A summary of the different themes, archetypes or schemas used in tourism branding.
We will give you access to our team, sample analyses and ongoing support and supervision. We can suggest names of destinations to research.
This project will not include travel to the destinations. Sorry.
Desired outcome
We hope to gain a comprehensive understanding of the typologies of brand strategies in the tourism marketplace. With this information we can better help small destinations with limited budgets build effective brand strategies.
We will be available or bi-weekly project status meetings and the students will be invited to particiapte in our biweekly team gatherings.
About the company
Stormy Lake Consulting exists to create change in a complex world by delivering clear, compelling and useful solutions. We are a world-class tourism marketing, strategy and branding firm that uses research, mentoring, consultation, deep analysis and insightful synthesis to bring brand-aligned strategic solutions to clients.