Create Visual Branding Elements for Health Coaching Business

We are looking for students who want to help create visual branding elements for the company. We have a marketing and brand strategist developing a marketing and branding plan. Students will be guided by the marketing and brand plan to develop visual branding elements for the company. The role entails developing a new look for the company, as guided by the new marketing and branding plan. This is a great project for a student with graphic design acumen to prove their branding expertise to future employers, as the impact of their work on this project can be easily measured and communicated. The primary focus for the student(s) will be: Develop a visual branding guidance template to ensure consistency Assess all visual content and online presence for opportunities to apply new branding elements and update the company's visual presence and consistency. Create visual elements, including the following: - Create a banner and adapt it to the following requirements: Website banner; Facebook Page banner; Weekly Newsletter banner - Create a set of 12 Instagram post templates - Create a header and adapt it to the following requirements; Header for company training materials on pdf; Headers for three training programs Our goal at the end of this experience is to: · Update our visual presence to be in keeping with the new branding and marketing plan · Create a consistent image for online and offline artifacts

Establish Social Media Presence for Health Coaching Business

We are looking for students who want to help set the tone for and craft a social media presence for the company. We have a marketing and brand strategist working on a plan. Students will be guided by the marketing and brand strategy to implement and repurpose existing content. The role entails actively managing various social media accounts, maintaining our brand voice, and all things needed to create and execute on a next-level social media strategy. We would love students to help generate ideas on how we can attract more clients and stand out in the market. Key responsibilities will be to: Make recommendations in keeping with our branding strategy Repurpose current content and create content according to the company brand Engage with the audience, message, and respond to messages Track and analyze progress This is a great project for students to prove their branding and marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. The primary focus for the student(s) will be: · Implement and manage the company social media strategy · Create and implement a social media marketing plan and editorial calendar · Conduct market research on the audience and develop personas · Repurpose existing content for several social media platforms (Facebook, Instagram, Linked In) while maintaining the company brand voice so it is consistent, informative, and engaging · Create graphics on Canva for posts · Repurpose, edit, publish and share content daily · Optimize content so it is engaging on these channels · Build meaningful connections and encourage community members/prospective customers through dialogue and messaging · Soft-sell the new group coaching program · Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes · Monitor user engagement and suggest content optimization Our goal at the end of this experience is: · Gain a robust social media presence on three platforms · Grow and engage our audience base · Drive traffic to subscribe to our weekly emails · Drive sales for our new group coaching program

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Develop 3-5 simple digital products according to our design and materials Assist with a social media video launch to promote our main service Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. A student or team with excellent writing and video skills would be the ideal candidate for this project.