We are looking for students who want to help set the tone for and craft a social media presence for the company. We have a marketing and brand strategist working on a plan. Students will be guided by the marketing and brand strategy to implement and repurpose existing content.

The role entails actively managing various social media accounts, maintaining our brand voice, and all things needed to create and execute on a next-level social media strategy.

We would love students to help generate ideas on how we can attract more clients and stand out in the market. Key responsibilities will be to:

• Make recommendations in keeping with our branding strategy
• Repurpose current content and create content according to the company brand
• Engage with the audience, message, and respond to messages
• Track and analyze progress

This is a great project for students to prove their branding and marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

The primary focus for the student(s) will be:

· Implement and manage the company social media strategy

· Create and implement a social media marketing plan and editorial calendar

· Conduct market research on the audience and develop personas

· Repurpose existing content for several social media platforms (Facebook, Instagram, Linked In) while maintaining the company brand voice so it is consistent, informative, and engaging

· Create graphics on Canva for posts

· Repurpose, edit, publish and share content daily

· Optimize content so it is engaging on these channels

· Build meaningful connections and encourage community members/prospective customers through dialogue and messaging

· Soft-sell the new group coaching program

· Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes

· Monitor user engagement and suggest content optimization

Our goal at the end of this experience is:

· Gain a robust social media presence on three platforms

· Grow and engage our audience base

· Drive traffic to subscribe to our weekly emails

· Drive sales for our new group coaching program

Initial Zoom meeting and daily contact over Zoom during the first week. Following this, weekly Zoom meetings. Daily interaction via email for any clarification & feedback required. Students must be self-managing.