Market Research for National Non-Profit Pharmacy

Rx Outreach , a non-profit digital pharmacy, has limited capacity and needs to improve our marketing so that people who struggle with illness and poverty can find our services and more easily order their medications. Our mission to provide free and affordable medication to uninsured and underinsured people earning less than 400% of the Federal Poverty Level. Since 2010 Rx Outreach has tried to keep our affordable medication program as simple as possible but there are now many more online pharmacies that we are competing with for patients. We would like a group of students to conduct a market assessment, identify potential areas of focus, and create a detailed marketing action plan. The research will include: Target market research Industry size and market potential Competitive landscape Strategic positioning of our brand