Digital Content Creation
We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s marketing goals and target market. Content idea generation based on our current content and market research. Recommending and designing new digital content not already used by our company. Editing video content.
Video Editing + Content Idea Generation
The goal of this project is to help assist with our social media videos whether through content idea generation, skit scripting and/or video editing. We are focused on comedy skits around young adults topics (living on your own, navigating dating, your first credit card, etc.)
Real Adulting 101 Content Generation Project
The goal of this project is to create user generated content (videos + posts) around Real Adulting 101 products to build brand and product awareness. Students will pick programs and products that they’re passionate about and will go through the entire process: idea generation, filming, editing, posting.
Website Development
We hope to update and revamp our existing website to attract more customers and to better describe our various offerings (including a new page for our upcoming conference, a new page for RA Junior, and improving our E-Commerce page). We would like to work with students to improve our website that is easy to maintain while providing an appealing interface for users. We use Wordpress. This will involve several different steps for the students, including: Looking at our current set up and making recommendations on improvements. Implementing said improvements. Designing out our new pages and implementing any given feedback. Providing training on updating and maintaining the website. BONUS: Improve SEO on site BONUS: Research and make suggestions on blogging options that are easy to create, look great and add value to website visitors.
Pinterest Marketing Strategy for Adulting Resources
The main goal of this project is to create a strong, revenue generating Pinterest marketing strategy for our printable resources and guided programs. This should include the development and implementation of the strategy, as well as have a set up plan for continuing it within our team after the project ends.
Adulting Planner Design & Development
The main goal of this project is to design a functional and easy to use planner with everything needed for adulting (medical appointments, finances, goal setting, mental health tips, etc.). This will include brainstorming topics and what sets us apart from other planners, organizing the sections and designing.
Social Media Content Creation Marketing
The main goal of this project is to help support with the content creation for Real Adulting 101's social pages.
Content Writing and Editing
To support our writing team by taking previously written content and reformatting it to be stand alone content and still make sense/add value. Topics will likely be focused around our Student Life 101 program and Mental Health Guided Program. To support our editing team by editing other writer's content and making it clear + concise for our user's journey.
Graphic Design
To help create resources and assets in our branding to support our guided programs (interview sheets, workbooks, podcast covers, etc.).
Voice Over Artists
To record voice over content for our lessons.