Marketing Plan

The primary focus for the student will be: (Include a few examples of marketing projects as seen below) Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend changes to advertising and PR materials Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s).

Partnership Development for Muslim Solutions Network

The main goal for the project is to secure partnerships with Muslim organizations across Canada, the USA, and the UK for the mobile application www.tawhid.app. The partnerships will involve marketing the app to the organizations' members in exchange for a percentage of the monthly subscription revenue generated on the app. This will involve several different steps for the students, including: - Researching and identifying potential Muslim organizations to partner with in Canada, the USA, and the UK. - Contacting and connecting with the organizations to present the partnership opportunity. - Negotiating and securing partnership agreements with the organizations. - Developing a marketing strategy to promote the app to the organizations' members. - Establishing a system to track and distribute the percentage of the monthly subscription revenue to the partner organizations.