Marketing and Communication Plan for Green & Gold Community Garden

To craft a marketing plan and communication outreach program for the Green and Gold ( G&G) Community Garden (www.greengoldgarden.com), located on the University of Alberta south campus in Edmonton, AB. The G&G garden represents a wonderful example of a sustainable urban food system that is run by over 100 diverse and elderly volunteers. Established over a decade ago, the G&G garden has been growing and selling a variety of fruits, berries, vegetables and flowers to the general public. All of the funds generated by these sales are then sent to Tubahumurize (www.rwandawomencan.org), an NGO in Rwanda that supports women and families recovering from violence. In the last few years, however, our customer base has grown stagnant. Students will be asked to do an analysis of our customer base and create a market plan to help us grow our customer numbers and continue to maintain and support our partnership with Tubahumurize.

Marketing and Communication Plan for Green & Gold Community Garden

To craft a marketing plan and communication outreach program for the Green and Gold ( G&G) Community Garden (www.greengoldgarden.com), located on the University of Alberta south campus in Edmonton, AB. The G&G garden represents a wonderful example of a sustainable urban food system that is run by over 100 diverse and elderly volunteers. Established over a decade ago, the G&G garden has been growing and selling a variety of fruits, berries, vegetables and flowers to the general public. All of the funds generated by these sales are then sent to Tubahumurize (www.rwandawomencan.org), an NGO in Rwanda that supports women and families recovering from violence. In the last few years, however, our customer base has grown stagnant. Students will be asked to do an analysis of our customer base and create a market plan to help us grow our customer numbers and continue to maintain and support our partnership with Tubahumurize.