SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Social Media Content Creation for AR Homes CA

The main goal for the project is to create engaging and visually appealing content for AR Homes CA's Instagram and Facebook pages. This content should showcase the company's dedication to delivering unparalleled excellence in custom home construction and reflect the individuality and aspirations of its owners. The project will involve the following tasks for learners to complete: - Collaborating with the AR Homes CA team to understand their brand identity and target audience. - Developing a content calendar outlining the types of posts to be created and the frequency of posting. - Creating high-quality images and videos of AR Homes CA's custom home construction projects. - Writing engaging and informative captions for the posts. - Utilizing relevant hashtags and geotags to increase the reach of the content. - Analyzing the performance of the content and making adjustments based on insights.

Social Media Content

The main goal for the project is to create engaging and visually appealing content for AR Homes CA's Instagram and Facebook pages. This content should showcase the company's dedication to delivering unparalleled excellence in custom home construction and reflect the individuality and aspirations of its owners. The project will involve the following tasks for learners to complete: - Collaborating with the AR Homes CA team to understand their brand identity and target audience. - Developing a content calendar outlining the types of posts to be created and the frequency of posting. - Creating high-quality images and videos of AR Homes CA's custom home construction projects. - Writing engaging and informative captions for the posts. - Utilizing relevant hashtags and geotags to increase the reach of the content. - Analyzing the performance of the content and making adjustments based on insights.