Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: Where should advertising be targeted for the target demographic? How can the current or new social media channels be optimized (i.e. Instagram, Twitter, Facebook, Tiktok)? Where can ads be placed to conform to the project budget and be maximally shown to the target audience (i.e. billboards, bus stops, etc.) What marketing should be used in different scenarios (i.e. the beverage description on the bottle itself, etc.)? We also want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research Social media ad optimization Industry size and market potential Competitive landscape Strategic positioning of the brand (potential billboard locations, budgeting for strategic positioning, increasing brand presence for the target demographic) We will also need help creating promotional materials (i.e. flyers that will be distributed to the target demographic), ad campaign ideas, etc.

Design and Marketing Assets for New Book and Business Needs

Help market my new compilation book "The Third Act", launching this May! Design advertisements that can be used as printable assets, social media posts, blog articles, email newsletters and other content pieces on assigned topics relating to the book and Mental Health Assist with a social media launch to promote The Third Act Evaluate recent successful user-generated campaigns, preferably in the Book Launch and Publishing Sector Identify media outlets that are most beneficial to share the book

Easter Social Strategy + Application For Fun Chocolate Brand

Welcome 👋 We're so glad you've come to check out our project. You might be wanting to know a little more about us. QUEST XO is a small batch chocolate shop that specializes in creating quirky, fun, and thoughtful chocolates. Since our start in 2019, we've become known for our mental health focus. Whether through our handwritten notes, chocolate/edible art, happily going the extra mile for every order, award winning flavours, or even the fact that we make everything by hand to order, we're anchored by the belief that those on the receiving end are worth every effort. Why You? The truth is that our capacity for marketing and social media is quite limited. We also know that some of the brightest young minds are humming with untapped perspectives and ideas .... that means you! You arrived at this project no doubt because you're crazy about chocolate (🤫 same), but you're also keen to get your hands dirty with real experience. We believe you’ll be able to help us get our Insta game on fleek.