LABYRINTHLADY Rebranding Strategy Repositioning LabyrinthLady as a brand focused on mindfulness, labyrinth walks, and anti-racism consulting and training

This project aims to re-brand my business by improving brand visibility, enhancing customer experience, and driving sales growth across all social media channels and my website, as outlined in the detailed goals and tasks below. Please read the 13 phases.

LabyrinthLady Website Enhancement

The LabyrinthLady website, labyrinthlady.ca, is a key platform for Minerva Innovations Consultancy to showcase its expertise and services. However, the current website lacks user engagement and modern design elements, which may hinder its effectiveness in attracting potential clients. The goal of this project is to enhance the website's user experience and visual appeal, ensuring it aligns with contemporary web standards. The project involves analyzing the existing website to identify areas for improvement, such as navigation, layout, and content presentation. By applying principles learned in web design and development courses, the team will propose and implement changes that improve the overall functionality and aesthetics of the site. This project provides an opportunity for learners to apply their skills in web development, user interface design, and content management.

Enhancing E-commerce Platform Efficiency

Project Overview: Enhancing The LabyrinthLady ’s Online Store Presence Minerva Innovations Consultancy, operating as The LabyrinthLady , seeks to optimize its online store presence on platforms such as Amazon, Etsy, and other e-commerce channels , with a focus on marketing and increasing sales of its three books and multiple labyrinth-themed gifts. Current Challenge: As a niche business, the key challenge is improving SEO and visibility to attract and retain customers, ultimately driving higher sales. Project Goal: The project aims to: Increase sales Streamline inventory management Optimize product listings for better visibility and appeal Enhance customer engagement and satisfaction Create product bundles Approach: Learners will assess current operations, analyze data, and apply their e-commerce expertise to recommend and implement targeted improvements that align with best practices in digital retail. Learning Opportunity: This project provides hands-on experience in: Digital marketing strategies to boost online visibility Data analysis for informed decision-making User experience (UX) design to create a seamless and engaging shopping experience

Market Analysis and User Testing for Minerva Innovations dba The LabyrinthLady

Minerva Innovations Consultancy, operating as The LabyrinthLady, seeks to enhance its strategic positioning and market reach. The project involves three key components: building a comprehensive competitive landscape, creating a market expansion report, and conducting user testing on a new product. The competitive landscape analysis will identify and evaluate key competitors, providing insights into their strengths and weaknesses. The market expansion report will explore potential new markets and strategies for growth, leveraging existing products and services. Finally, the user testing component will involve gathering feedback from target users on the new product, analyzing the results to inform product improvements and marketing strategies. This project offers learners the chance to apply their knowledge in market research, strategic analysis, and user experience testing.