Abby Tanenbaum
Student -
(11)
8
Location
Toronto, Ontario, Canada
Bio

I am a third-year student at The University of Western Ontario, currently enrolled in an Honors Specialization in Media Information and Technoculture, pursuing a certificate in Digital Communications. I have always enjoyed utilizing and showcasing my creativity with technology. Over the past several years, I have developed an interest in marketing, particularly in the process of designing content.

I am an organized and hardworking individual, devoted to any commitments that I engage in. I am experienced in working both individually, as well as in group settings when collaboration is essential. Expressing creativity using digital platforms is a skill that I continue to use on a daily basis.

Portals
Categories
Graphic design Customer segmentation Digital marketing Social media marketing Marketing analytics

Skills

Search engine optimization 5 Content creation 4 Social media content 4 Target audience 4 Social media 3 Artificial intelligence 2 Branding 2 Graphic design 2 Keyword research 2 Social media strategy 2 Target market 2 Tiktok 2 Adobe creative suite 1 Adobe illustrator 1 Adobe indesign 1 Adobe photoshop 1 Advertisement 1 Banner ads 1 Brand identity 1 Communication skills 1 Content strategy 1 Digital marketing 1 Editing 1 Flexibility 1 Gap analysis 1 Generative artificial intelligence 1 Go-to-market strategy 1 Illustration 1 Infographics 1 Initiative 1 Innovation 1 Marketing 1 Marketing materials 1 Marketing planning 1 Metaverse 1 Midrange computer 1 Newsletters 1 Organic search 1 Pinterest 1 Planning 1 Responsiveness 1 Self service technologies 1 Seo 1 Social media analytics 1 Social media marketing 1 Technical skills 1 Time management 1 Video editing 1 Visual assets 1 Website optimization 1 Web traffic 1

Socials

Achievements

Latest feedback

Recent projects

My Party Album Inc.
My Party Album Inc.
St. Thomas, Ontario, Canada

Phase 2 - International Expansion - Targeted go to Market Strategy

We would like to target certain international markets with our App services. Weddings in certain countries are big business. We would like to discover the barriers or requirements necessary to compete in these international markets. Phase 2 Create a marketing plan to target locations determined in Phase 1. Create Social Media content directed at the markets determined in Phase 1. This includes ads and strategies for Facebook, Pinterest, TicTok, and Instagram (or Other?) that would best represent our target market.

Matches 1
Category Graphic design + 4
Closed
Autoverse.tech
Autoverse.tech
Calgary, Alberta, Canada

Digital Marketing Campaign Development for Technology Company

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Matches 1
Category Advertising + 4
Closed
My Party Album Inc.
My Party Album Inc.
St. Thomas, Ontario, Canada

Graphic Design - Trade Show Booth

You never get a second chance to make a first impression. Excellent trade show graphics can help ensure that your brand makes an impact. Ideate, Design, and Create Graphics for a Trade Show Booth. Trade show graphics are the printed visual assets that a brand displays at its exhibition booth. Trade show graphics refer generally to two-dimensional assets, though they can be displayed in dynamic, three-dimensional formats. Design graphics and integrate text and images to convey our branding message. Assets will include: banners backdrops placards pop-up and tabletop displays

Matches 1
Category Graphic design + 4
Closed
A New DAEI
A New DAEI
Brampton, Ontario, Canada

Graphic Design Assets - Arts Organization

We're looking for a student to help us with the creation of new graphic design assets. This will include: Coming up with colour themes and branding guides that aligns with and builds on our existing branding. Creating graphic design assets for our marketing materials and websites, such as such as a banner ads, illustrations, infographic and more. We welcome additional suggestions by our students on board this project

Matches 1
Category Graphic design + 3
Closed

Work experience

Digital Marketing Campaign Development Intern
Autoverse Tech
August 2022 - August 2022

Used AmazonWeb Service to work on Autoverse’s Data Warehouse Migration Campaign. Created emails and incorporated important information about the company. Researched and generated a list of hashtags that related to the company, largely used to attract more viewers.

International Expansion - Targeted Go To Market Strategy Intern Remote
My Party Album Inc.
August 2022 - August 2022

Created promotional content - posters and videos for company’s social media platforms using Canva. Researched about different target markets to ensure that the content created met the targeted audience psychographics.

Marketing and Social Media Intern
UJA Federation of Greater Toronto
Toronto, Ontario, Canada
June 2022 - August 2022

Designed digital content for department website and additional promotional material. Created a year’s worth of department content and incorporated into an Instagram content calendar. Analyzed Instagram metrics and engagement data to improve social outreach. Managed Instagram stories and conducted outreach calls

Admin Coordinator
Camp JCK
Toronto, Ontario, Canada
June 2021 - August 2021

Managed COVID-19 protocol, responsible for printing and photocopying material, performed administrative
errands, created promotional posters using Canva, created promotional videos, ran social media account; responsible for uploading content.

Hostess and Food Runner
Stock T.C.
Toronto, Ontario, Canada
May 2021 - August 2021

Worked with a team of other hostesses to greet customers and organize seating. Also assisted with bringing food to customers’ tables.

Hostess
Cafe Landwer
Toronto, Ontario, Canada
July 2020 - August 2020

Greeted customers, managed customer seating and made sure to follow strict COVID-19 protocols. Answered the phone and assisted with order processing. Arranged and organized reservation seating beforehand to ensure efficiency once customers arrived.

Assistant to Personal Chef
Culinary Creations at Home
Toronto, Ontario, Canada
January 2020 - June 2020

Assisted personal chef with customer relations, invoicing, and order processing. Developed and managed social media platforms.

Intern
Mint Agency
Toronto, Ontario, Canada
August 2018 - August 2018

Interned at a PR/Marketing firm; collaborated with the team to create PowerPoint presentations for clients. Presentations were used by large companies to provide information about their services to investors. Learned skills such as invoicing and was hands-on by creating packages for clients. Also acted as support staff for people in the office.

Education

Bachelor of Arts, Honors Specialization in Media, Information, and Technoculture, as well as Certificate in Digital Communication
University of Western Ontario
September 2021 - Current