(VFC) FoundersBoost Vancouver - Accelerator Program Management + Marketing

PROJECT DESCRIPTION: FoundersBoost (a partner of Techstars) is a mentor-driven pre-acceleration program that runs for 6 weeks and we take no fees or equity from startups. Our goal is to prepare early-stage startups in Vancouver/BC for accelerators, seed investors, and revenue by providing pitch coaching and mentorship during the program as well as connections to accelerators and VCs after the program We are running two cohorts each year: Spring Cohort - Application period between Jan - Mar, six Weekly sessions between Mar - Apr, Demo Day in May Fall Cohort - Application period between Jul - Sep, six Weekly sessions between Oct - Nov, Demo Day in Dec Between Jan - Mar and Jul - Sep, we will be focusing on promoting the accelerator program and recruiting startups/mentors, as well as hosting webinars and startup community events Between Mar - Apr and Oct - Nov, we will be focusing on running the weekly sessions and recruiting Investors for Demo Days HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 5 TIME COMMITMENT PER STUDENT : 70 hours KEY PROJECT ACTIVITIES: Accelerator program management, startup event management Marketing and Promotion Research startups and supporting organizations IDEAL ROLES/RESPONSIBILITIES:* Marketing + PR - Event promotion in our social media channels, other tech communities, and tech medias Sponsorship - Reach out to potential sponsors to secure sponsorship for our events (professional firms, tech companies, etc) Program Associate - Coordinate with startups, mentors, speakers, investors, and Headquarter Venture Analyst - Researching, sourcing, and recruiting startups to the accelerator program Event Management - Host and organize webinars and startup community events Partnership - Research and develop relationships with different related communities/organizations that support startups FINAL PROJECT DELIVERABLES: This varies depending on the roles and the time your project start/ends (in relative to what we are focusing on during that time as mentioned in the Project Description section above) PROJECT MENTOR NAME: Kenneth Ip - FoundersBoost Vancouver Director

Hermay Labs Corporation - Marketing + Business Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Hermay Labs Corporation is a high-tech chemistry laboratory in pursuit of creating innovative technologies and products to enhance various Canadian industries. One of Hermay Labs’ current initiatives is the extraction, purification and chemical modification of vitamin E from canola oil. Canola is one of the most widely grown crops in Canada and has a large production volume when compared to other grains as its oil is recognized to be the most popular cooking oil. To increase the application potential of the canola production industry, Hermay Labs will focus on using vitamin E recovery as a tool to expand the market, discovering new possibilities within the current oil production process. This initiative presents new molecular modifications to serve the scientific community and to increase nutritional benefits to the general populace. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 2-3 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Market study Literature search Business development IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Research Assistant Business Associate FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Comprehensive business reports Literature Review PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: John Yao

eOceans - Market Research

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: eOceans was founded with the belief that our ocean can be radically more exciting and valuable if we make faster, informed, inclusive, and collaborative decisions. Our mission is to gather one billion observations a day from ocean explorers and to generate one million personalized analytics per month for informed decisions at local and global scales -- whether you are headed to the beach to surf, deciding whether or not to close a multi-million dollar fishery, or building a network of protected areas, we've got you covered. eOceans just launched its MVP mobile app for data collection and display of results, and we now redesigning and building it to be more intuitive, collaborative, and educational. The goal of this project is to brainstorm, test, and build a marketing campaign that will 1) build up interest in the new launch and 2) maximize downloads and use in the first month after deployment. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Research market and existing campaigns. eOceans solves a lot of problems for a lot of people -- where should we focus? Brainstorm 10 options for a campaign Shortlist and A/B test 3 options Develop the campaign and build a 4-6 month strategy. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Market research -- data gathering and analysis Creative thinking Persona development Operational and communication design Graphic design -- video/graphic creation FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: 4-6 month campaign that eOceans will deliver to increase users -- number of people and number of observations submitted daily Metrics of success: 10-fold increase in the number of users reporting >100 observations per day

Grey Dove Design House — Social Media Public Relations Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: GDDH is currently in the infancy stages of offering public relations in social media for businesses. Students working on this project can expect to gain experience through research and analysis on the feasibility of this new service and hands-on marketing experience through the creation of marketing initiatives to begin the promotion of the new service with the information discovered. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Research and Analysis Interviewing prospective customers Marketing plan Creation of some marketing materials outlined in the marketing plan (dependent on scope of knowledge of student) IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Project Coordinator Lead Researcher Marketing Specialist Copy Writing and Editing Strategist FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A comprehensive overview of the new social media service GDDH plans to introduce on its feasibility and how to market it with the research attained. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : (English/Français): Please note, you can select both EN + FR/Veuillez noter que vous pouvez sélectionner les deux EN + FR English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. / Tous les projets commenceront selon le principe du premier arrivé, premier servi, à quelles cohortes êtes-vous + votre équipe CAPABLE de participer ? Veuillez énumérer tout ce qui s'applique. Veuillez noter que la flexibilité sera la clé pour nous assurer que nous sommes en mesure de sécuriser une équipe d'étudiants pour votre projet. December cohort - December 6 to January 21 / Cohorte de décembre - 6 décembre au 21 janvier January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 50 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 4 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Sarah March (owner and operator of GDDH) EMAIL ADDRESS/ADRESSE E-MAIL: sarah@gddh.ca

REAL Biz Moms - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Social Media Marketing Building success on shared success and recognizing that sustainable growth is built on a foundation of collective creativity and ambition that allows for fearless exploration and development! We're on a mission to empower each other through our stories and experiences, so each member knows they are not alone and their voice matters. We value each and every one of our members and appreciate what they bring to the table—that's why we've built a community where mamas are appreciated for who they are. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Marketing strategy to support sales initiative Copywriting for Instagram & blogs Content calendar template for Instagram & Facebook group Lead generation IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Copywriters Social Media Coordinators Marketing Strategists Lead Generators FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Content calendar template (what to post and when to post) for Instagram Content calendar template for Facebook group to increase engagement Copywriting templates for Instagram that attract individuals for the following: Instagram Take-Overs, Mentorship Opportunities, Guest Speaker Opportunities Copywriting templates in regards to our membership IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 30 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 5 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Vivian Rajic EMAIL ADDRESS/ADRESSE E-MAIL: vivian.rajic@realbizmoms.com

Insighteur - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Insighteur is made up of Canadians new and old to Canada where we strive to give everyone a chance to make difference especially if they come from non-traditional backgrounds. Two out of three founders are new immigrants to Canada and the third is a first generation Canadian whose parents were also immigrants. It is with this background we invite anyone to get their early start with us. Insighteur is business to business Software as a Service organization and we aim to help companies to reduce the sting of employee turnover and absences that decrease operational efficiency by enabling business process documentation through short user generated video's captured by actual front line staff using their smart phones and our Insighteur application. Capturing video business processes with a smart phone provides companies the ability to now: 1/provide specific on the job training in minutes, 2/have a platform to measure and analyze innovation and improvement, and 3/provide documentation captured at scale and efficiency by the front line experts who are innovating and creating best practices everyday. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: There are 3 key elements to this role: Content Planning Content Creation Community Management IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* • Grow and expand company social media presence, either through new social media platforms and/or increased presence on existing platforms, including Facebook, LinkedIn, Twitter and Instagram. Accountable for all platforms for the company • Social media calendar development and curation • Bring creative organic and paid solutions to brand and product campaign development to achieve goals and improve performance • Generate, publish, and share daily content • Analyze all social media platforms for relevant metrics such as reach and engagement, providing regular reporting on the social media initiatives • Ensure brand consistency in marketing and social media messages by working with internal teams and stakeholders • Build and maintain relationships with industry partners, as well as contributors, athletes, and ambassadors FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: This position will be responsible for coordinating and developing the monthly and seasonal online marketing campaign(s), supporting social media management, co-working with other team members on new product releases, managing website contents, review and creating marketing/product sheet.