Strategic Business Plan for Uplift Learning Inc.

Uplift Learning Inc. seeks to enhance its market presence among HR professionals in high-risk industries such as construction, labs, energy, and healthcare, with a focus on Canada. The project aims to develop a comprehensive business plan with a strong emphasis on marketing strategies. Learners will conduct market research to identify key conferences, podcasts, and hubs relevant to these industries from a safety perspective. The project will involve evaluating and prioritizing target markets, researching conversion optimization strategies, and running a conversion optimization sprint. Additionally, learners will identify new offers with competitive pricing and develop a communication strategy tailored to each target market. Finally, the project will include a review of the existing website to identify information gaps and propose improvements for a better user experience.