Social Marketing Campaign

Our company advertises our products online. We hope to revamp our marketing to attract more customers. We would like to work with students to design a new social marketing campaign for our company. This will involve several different steps for the students, including: Marketing Strategy Review: Provide recommendations on what methods we can use to leverage and improve our marketing strategy, taking in consideration the company's budget and current marketing strategy. 4 P's Marketing strategy: Provide insight and recommend sustainable strategies related to the 4 P's: Product, Place, Price and Promotion (Marketing Mix). SWOT Analysis (identify our competitors and our strengths and advantages compared to them), as well as market risks and opportunities. Social Media: Identifying social media channels and strategies suitable for our company to reach our ideal target customer. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign.

Business Analysis and Proposal for Carolina's Brownies

The main goal for the project is to conduct a thorough analysis of Carolina's Brownies business and economic landscape, evaluate internal and external conditions affecting the organization, identify opportunities for growth, and create a proposal for the business. This will involve several different steps for the students, including: -Understand the company's goals, mission, and products. - Analyzing company’s performance and identify trends and opportunities. - Researching the competitive landscape and market trends in the gourmet brownie industry. - Identifying potential areas for expansion (including new products, markets, marketing strategies) or improvement based on the organizational diagnosis and the needs of the small business. - Creating a proposal outlining recommendations for business growth and development.

Product Launch and User Testing for Carolina's Brownies

The main goal for the project is to create a plan to launch a new product B2C and B2B and conduct user testing on Carolina's Brownies' new product. This will involve several different steps for the students, including: - Analyzing the target market and identifying the unique selling points of the new product. - Developing a marketing mix (4 P's) plan for the new product. - Conducting user testing to gather feedback on the new product. - Providing an analysis of the user testing results and making recommendations based on the findings.