Product Launch Strategy

We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity? What are some good launch ideas? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Business Strategy Development

Our team has noticed that our product development and operational processes are not as efficient as they have the potential to be. We want to simplify these processes to make them more “lean” in order to make them less costly and more adaptable to customer feedback at a fast pace. In this project, students will focus on evaluating our operations and identifying internal issues that are causing processes to be too timely or costly. Mapping out operational processes using Business Process Model Notation and notation (BPMN), and evaluating each step and the resources it consumes. Identifying bottlenecks in our operational processes. Researching solutions to each unique problem identified in the mapping process. Creating a proposal with recommendations for improvements and an implementation plan for how we would incorporate the solutions. Creating a second BPMN model of operational processes with the proposed solution(s).

Analyzing Sales Trends

We believe we have a good handle on our customer but we are lacking some knowledge into the acquisition of our customers. It is important for us to go back to the data we have on our sales process to determine key trends and patterns that will help us make informed decisions for the future of our business. Some areas that we hope to analyze include, but are not limited to, sales cycle length, average sale price, average ROI/customer, buying behaviours, etc.

Accessibility Testing

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback on our interface’s accessibility. We would like to collaborate with students to conduct accessibility tests on our website with pre-identified customers. This will involve several different steps for the students, including: Conducting background research on disabilities and methods of evaluating accessibility. Reaching out to customers and scheduling interviews. Familiarizing themselves with the test tasks that should be administered. Conducting accessibility tests remotely and following up with customers to thank them for their participation. Analyzing and reporting the metrics / results of the tests. Bonus steps in the process would also include: Recommending website improvements based on findings.

Awareness Campaign Plan

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Identifying groups that the campaign will target. Identifying ideal outcomes and key performance indicators (KPIs). Identifying potential sponsors and partners who can support our campaign. Creating a promotion and marketing plan. Bonus steps in the process would also include: Assisting in the development of leaflets, posters, videos, and / or brochures.

Mechanical Designer for Alvia Systems Inc

This project aims for students to develop a robust and market-ready quadcopter design. The objective is to integrate a comprehensive understanding of quadcopter flight mechanics with market insights and regulatory standards to achieve an IP65 rating for ingress protection. By the end of the project, students will have learned advanced aeronautical engineering concepts, market analysis, technical design, material science, regulatory compliance, problem-solving, and professional documentation skills, showcasing their ability to create a product that meets industry demands and quality standards.