Business Strategy for Women in Finance Initiative

The project's main goal is to develop a business strategy for Invico Capital Corporation to learn how to best educate and attract high school and university students, specifically women, to provide more opportunities for them to enter the finance sector. This will involve understanding the current landscape of Canada's private wealth management sector as it relates to women, identifying recruitment opportunities and engagement strategies for high school and university students who are women, and creating an actionable plan to implement these strategies.