Virtual Internship Opportunity: Copywriting and PR

Our organization is able to offer a virtual internship opportunity for (1) marketing students or teams. The primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Copywriting - Create copy and content that will enhance our website and emails. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg.Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, email, Zoom) Primary contact : Carla Bohnett, Assistant Director Secondary contact: Joan Hill, Director

Marketing Plan For Target Demographic

For this project, students will need to: Understand our brand and mission. Defining the theme(s) and message(s) to be communicated and the most effective execution strategy. Developing strategies for our online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces. Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets Identifying best practices to reach a new target audience. We want to increase our brand awareness through a mission-aligned marketing campaign that works within our budget and time constraints.