Content Marketing Strategy & Execution

The main goal with this project is to build out a content marketing plan, strategy and launch our content on a few social platforms! We want to revamp our Youtube channel with 6k subscribers, launch a TikTok and Instagram presence, and we're looking for someone (or a group) to own this whole audience growth initiative. You'll be the expert(s) in this domain, and do the necessary research and content creation with the tools at our disposal. If you need more tools or resources to make this project successful, we'll be happy to provide you with what you need. We work with some of the leading content creation tools to automate video creation by writing scripts using our Jasper.ai account, and build out video content with Pictory.ai. We'll know this project is a success when we've come up with a content strategy, aligned our content pillars and plan, and started to build out the content, launch the social platforms and review our analytics to make future decisions accordingly!

SEO - Marketing - Research 23-24

The scope of the project is to do research, marketing and to implement a SEO strategy to best improve our company's customer acquisition. Specifically, we have a contract with the PVNCCDSB, a catholic school board in southwest Ontario. The research will be to identify the clients and people within the board that we can contact regarding our free services. Once we identify our customers, creating a marketing strategy aimed at those clients would be an essential next step. Finally, implementing the SEO strategy would be the final step. Students will work directly with the CEO of the company on a weekly basis. By the end of the project, the research will help the company focus their marketing strategy even further and students will have an opportunity to implement some of their ideas. Final deliverables should include A report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix. A slide deck to be presented to the project manager explaining the report including all choices made and location recommendations.

Website / Product User Testing EduTutor 23-24

Our company would like to explore and find user testing insights on our current website. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers. We would like a group of students to conduct user testing scenarios on our product with a handful of current and potential customers of ours and then report the results back to us. Conducting background research on our existing web application. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users. Learning about various testing techniques that are currently industry standard and learning how to perform them efficiently and capture feedback well. Conducting user testing scenarios with our product and reporting results back

PHASE 3-Email Marketing Campaign

Our company helps business owners attract, engage, nurture, and retain top performers through innovative HR solutions. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Business Development Internship

Opportunity : Are you an organized, communicative university student with an interest in law and business development? Nazarian Law Firm is seeking a proactive individual to strengthen our connections with key referral sources across our legal practice areas. This project is an exceptional opportunity to work at the intersection of law, business, and networking, facilitating partnerships with accounting firms for our business law division and counselling service providers for family law. Your efforts will enhance our visibility and service delivery, providing a meaningful impact on our firm and the clients we serve. Primary Objective: The primary aim of this project is to establish and reinforce relationships between Nazarian Law and potential referral sources, expanding our network and fostering collaborations that benefit our practice areas. As a Business Development Associate, you'll identify opportunities for meetings, speaking engagements, and networking events that align with our firm's strategic goals, ultimately enhancing our presence and reputation in the legal community.

Market Readiness Analysis for SSP Cloud POS System

SSP Systems Ltd is on the brink of launching its innovative cloud POS system tailored for restaurants and restaurant chains. The product suite includes SSP Manager for back-office operations, SSP Waiter for floor terminals, SSP Kitchen for kitchen display orders, and ScanSplitPay for end-user mobile ordering and payments. The goal of this project is to conduct a comprehensive market readiness analysis to ensure a successful market entry in 4-6 months. Students will apply their classroom knowledge to evaluate market trends, identify potential competitors, and assess customer needs. This project will provide valuable insights that will help SSP Systems Ltd fine-tune its marketing strategies and product offerings.

Seeding Wellness - Awareness Campaigns

Nature’s Zeal is a for-profit Social Enterprise and Wellness Centre enabling State-of-Flow for Individuals & Corporates. Our practices are based on extensive research, practice and results.  Nature’s Zeal’s Mission: Empowering people to achieve a State-of-Flow. Nature’s Zeal’s Values: Insightful - Sustainable - Nourishing Nature’s Zeal guidelines: Add Value first, then Sell Simplicity is Authenticity From Awareness to Engagement Seeding Wellness introduces corporations in the Greater Toronto Area to achieve peak performance, enhance well-being and improve productivity through Nature's Zeal's State-of-Flow program.  You might be asking, "What exactly is State-of-Flow?"  It is being in the “Zone”!  Think of it as the AI of the human body – a state where people operate at their absolute best, firing on all cylinders. It's the sweet spot where creativity, focus, and productivity converge.  And the good news is that with research backed techniques from Nature’s Zeal, you can get there! In line with the guiding principles of Nature’s Zeal this project helps create awareness and is the first step towards engagement, introducing current promotions and setting up meetings with the Co-Founders of Nature’s Zeal to discuss this further. By planting the seeds of wellness and mindful living, we aim to foster a more balanced and fulfilling work experience for individuals and teams. Project Objective: To secure meetings with key decision-makers at mid-to-large sized companies in the Greater Toronto Area across various sectors to discuss how Nature's Zeal's State-of-Flow program can add value to their organizations.  This will be done through 3 outreach campaigns: Canada Flow Initiative: The Canada Flow Initiative empowers Canadian businesses to thrive amidst evolving economic landscapes and fosters resilience and sustainable growth for a stronger Canada. 2.Fuelling GTA’s Leading Sectors:   Fuelling GTA's Leading Sectors campaign empowers organizations in Healthcare, Finance, Technology, and Education to unlock peak performance through the State-of-Flow program.  We provide research-backed techniques to enhance wellbeing, boost productivity, and cultivate a thriving workforce, driving success across Toronto's key industries. 3.Changemakers Campaign:   The Changemakers Campaign empowers GTA non-profits and charities to cultivate wellbeing and resilience within their teams and the communities they serve.  Through the State-of-Flow program, we provide tools and techniques to unlock peak performance and amplify positive impact.  Note: Sales experience or desire to learn sales techniques is an asset.