New Alchemy Communications Ltd. - Marketing Strategy Education Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We're a small marketing agency launching a sales funnel for a course and coaching program aimed at progressive entrepreneurs who want help with their marketing strategy. Our market is people and planet-positive entrepreneurs. We are building an email list to make offers to. We are looking for assistance to lead the technical aspects of our online marketing funnel. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? One student TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Integrating and testing all of the online platforms we use These include Bucket.io, Kajabi, Facebook, Zoom, Zapier Trouble-shooting technical glitches Assisting the supervisor to know what she needs to know Setting up of custom conversions and retargeting ads on Facebook IT IS ESSENTIAL THIS STUDENT be technically competent and able to easily learn tech IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Tech management Facebook ads set up They are not expected to already know how to do the integrations Researching help articles, reaching out to help desks, and working through the tasks FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: All integrations working smoothly Ad audiences set up on Facebook/instagram PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Christina Schlattner

Market Opportunity - Field Service Management SaaS Product

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: ServiceEcho is a leading software provider for field services and has been in business for 10 years. We solve the worst part of field service - paperwork! Clients report an 80% reduction in repetitive manual data entry and 68% increase in scheduling efficiency. We are currently expanding our platform with AR and AI capabilities. Full market opportunity analysis of the Field Service Management software industry. Determine Industry focus with data Where is the biggest opportunity What is the most accessible market opportunity Which industries still have an opportunity for first-mover advantage? Which industries are being neglected? Join a team first organization where your impact will make a huge on future success. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Research FSM target industries Define industry focus Document industry specific marketing strategies Develop industry sales strategy IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Marketing Analyst, Audience Targeting & Optimization Experience in analytics or closely related fields Experience in segmentation, audience building and email marketing Craft raw data and analysis into well-written and persuasive content The ability to prioritize your time wisely against multiple competing projects and requests Familiarity with a broad set of topics and fields within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing, etc.) Comfort in communicating unfavourable outcomes to leadership (backed by data) A willingness to learn and adapt to new technologies and methods as needed FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Industry Analysis Report: Report and Visualization of Industry Landscape Industry Positioning Analysis Industry Definition and Strategy Sales Industry Plan WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 5

Fundraising/Sponsorship Campaign for SME or Not-for-Profit Organization

The main goal of this project is: to help a small business or not-for-profit organization, to get donations or sponsorships . This project involves several stages (weekly) for the interns: - Researching potential donors and sponsors - Developing a fundraising strategy - Creating a budget for the project - Developing marketing materials to promote the campaign - Developing a system to track donations and sponsorships - Developing material to thank donors and sponsors