Digital Marketing Strategy for southwestern clothing brand

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: Which platforms are most used by our target demographic? How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Digital Marketing Strategy

Target market assessment SWOT analysis goal setting develop marketing plan

Crowdfunding campaign marketing for car audio product

Raise funds for a product launch through a crowdfunding campaign. Our Indiegogo campaign is mostly finished, but may need some fine tuning and additional media. Student's main focus should be reaching backers in the most cost-effective way.