Content Marketing Strategy & Execution

The main goal with this project is to build out a content marketing plan, strategy and launch our content on a few social platforms! We want to revamp our Youtube channel with 6k subscribers, launch a TikTok and Instagram presence, and we're looking for someone (or a group) to own this whole audience growth initiative. You'll be the expert(s) in this domain, and do the necessary research and content creation with the tools at our disposal. If you need more tools or resources to make this project successful, we'll be happy to provide you with what you need. We work with some of the leading content creation tools to automate video creation by writing scripts using our Jasper.ai account, and build out video content with Pictory.ai. We'll know this project is a success when we've come up with a content strategy, aligned our content pillars and plan, and started to build out the content, launch the social platforms and review our analytics to make future decisions accordingly!

SEO - Marketing - Research 23-24

The scope of the project is to do research, marketing and to implement a SEO strategy to best improve our company's customer acquisition. Specifically, we have a contract with the PVNCCDSB, a catholic school board in southwest Ontario. The research will be to identify the clients and people within the board that we can contact regarding our free services. Once we identify our customers, creating a marketing strategy aimed at those clients would be an essential next step. Finally, implementing the SEO strategy would be the final step. Students will work directly with the CEO of the company on a weekly basis. By the end of the project, the research will help the company focus their marketing strategy even further and students will have an opportunity to implement some of their ideas. Final deliverables should include A report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix. A slide deck to be presented to the project manager explaining the report including all choices made and location recommendations.

Website / Product User Testing EduTutor 23-24

Our company would like to explore and find user testing insights on our current website. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers. We would like a group of students to conduct user testing scenarios on our product with a handful of current and potential customers of ours and then report the results back to us. Conducting background research on our existing web application. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users. Learning about various testing techniques that are currently industry standard and learning how to perform them efficiently and capture feedback well. Conducting user testing scenarios with our product and reporting results back

PHASE 3-Email Marketing Campaign

Our company helps business owners attract, engage, nurture, and retain top performers through innovative HR solutions. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.