Tourism Brand Competitive Analysis

2-4 students Most tourism destination have similar brands - it might be an urban brand, a beauty brand or an adventure brand. There are a limited number of variations. This is an observation that we would like to validate. This project will give us a better understanding of the different ways tourism marketing organizations articulate their brand strategy. Desired outcome We hope to create a set of validated "types" of brand strategies in the tourism marketplace. With this information we can better help small destinations with limited budgets build effective brand strategies.