Social Profit Measurement Alternatives for Company Performance

PROJECT SCOPE Hitachi has a strong focus on Social Innovation, but while multi millions of dollars are being put into social beneficial initiatives, there are not quantifiable and repeatable measurements for success that can rival the ubiquity of common financial measurements like P&L, EBITDA etc. Startups and Fortune 500 companies may all aspire to do social good, or support sustainability, but the ultimate measurements of the success of a company that board members and investors use are the capital market accepted measurements of revenue growth, profitability and share price, which is driven by long term projections on those financial metrics. Good businesses can create social harm (e.g. the opioid crisis driven in part by profits for pharmaceuticals, social media creating obsession and distraction in an effort to monetize its user base to appease financial investors, food industries putting profit and "share of stomach" over health, etc). Investors are looking for ways to invest in socially responsible companies but ultimately the only repeatedly quantifiable measurement of success are financial in nature. Therefore, more and more institutions and consulting companies appeal for approaches such as “triple bottom lines” to emphasize the value of environmental and social good. In this context, all most all commercial companies are issuing sustainability report annually. However, lack of timeliness and lack of substantial, information are fatal disadvantages of those reports, making them more like a propaganda rather than a reflective introspection or an informative communication with investors. Even though Wenco currently can provide very comprehensive solutions to measure and improve productivity, asset health and safety via its Digital Platform, ESG is the missing piece of the puzzle. Therefore, this project is designed to encourage students to study existing guidelines and edge-cutting research of quantifying and reporting social good, sustainability, quality of life improvement, and other metrics that can be used across industries as a balance to purely financial measurements. These "Social Profit" measurements could be used to score candidate startups for investors and investment funds (particularly for employee pension funds or other limited partners that may desire socially responsible investment), or for shareholders and boards to evaluate corporate success beyond general "goodwill" or avoidance of bad brand image. These measurements should be numerical in nature and serve as a weighted combination with traditional financial measurements to create a truly balanced Balance Sheet of financial profitability AND social profitability. The data collecting and reporting shall be more frequent than currently common annual report. It could be quarterly, monthly, weekly, even daily, if not hourly, to maximize the efficacy of the report, and could eventually evolve to a real-time dashboard. Students are highly encouraged to start with mining industry and /or adjacent industries such as quarrying and construction, if they have appropriate knowledge, experience, resources, and connections. Students should be prepared to: To Be Found in Attachment

Competitive Sales Analysis: Safety Suite

Purpose: Based on the feature set and technology employed by our fatigue management system, identify the most significant competitive threats to Wenco’s fatigue management offering. Overview: Wenco has recently acquired a fatigue management company that measures brain activity and empowers operators with the information they need to act and avert personal harm and damage to onsite assets. With a focus on the surface mining market, we would like the student to engage in a competitive analysis of Fatigue Management solutions directed specifically at surface mining. In the surface mining market, smart safety solutions are becoming a prerequisite to successfully winning a bid as a fleet management provider. Considering this, Wenco must leverage a deep understanding of the competitive strength of the fatigue solutions coming from our direct competition amongst FMS providers. Amongst fatigue Management offerings in surface mining there are several categories based on the technology delivered and the level of prediction provided by the product. Each of these offerings has a unique profile of advantages/disadvantages that determine competitive strength. As technology in this niche market advances, Wenco’s offering will constantly face new competitive threats to be identified and needs plans to defend against them. Number of individual students required: 2 Defined Tasks: · Create an overview of the fatigue management market for open pit mines including competitors, solution types and regulatory considerations for the product in different regions. · Identify Wenco’s largest competitive threats in this space, highlighting why each offering might be stronger or weaker then Wenco’s in 3 major regional markets. (Australia, North America, Europe). · Categorize different types of competitor offerings based on technology, regional market share and notable competitive advantages. · Develop a final deliverable that highlights the largest risks for the offering in the three defined regional markets.

Sales Market Entry Planning: Safety Suite

Purpose: · Market research conducted to understand how safety solutions built for mining could be adjusted to gain a profitable foothold in adjacent markets. · Conducting research on a market adjacent to mining that has been deemed the most attractive based on previous analysis. · Highlighting the key go to market considerations in this new market. Assessing the competitive strengths of key competitors and providing market entry recommendations. Overview: Wenco has recently acquired a fatigue management company that measures brain activity and empowers operators with the information they need to act and avert personal harm and damage to onsite assets. In addition to fatigue management, the Wenco Safety suite also provides solutions for collision awareness, speed monitoring and shift management. As we seek to increase our market share in Safety for mining, we are also hoping to expand into adjacent markets that can also benefit from our Safety solutions. In this project we want students to analyze the safety market, highlighting the segments with the highest degree of similarity to mining. Assessing competitors in segments like underground mining, construction and transportation will provide the Wenco team with an understanding of market attractiveness and our relative competitive strength. Number of Individual Students Required: 2 Defined Tasks: 1. Market Analysis: a. Begin Analysis on the market segment assigned to you from the Wenco team including, competitive landscape, customer segmentation and market sizing that identifies an obtainable market for Wenco's safety offering. b. Point out the most significant considerations for achieving successful entry into the defined segment. In other words, how does Wenco need to adapt sales processes and leverage a new dealer network to achieve success? How competitive will our offering be? c. Create an overview of the path to purchase in these adjacent markets, drawing attention to differences in how Wenco currently secures a customer in our primary markets. 2. Final Report a. Summarize key findings from the Market analysis and provide specific, time bound recommendations for optimal market entry and product development.

EDUCO - E-Learning Course Development

PROJECT DESCRIPTION: EDUCO is on track to launch a fresh new E-Learning Platform in September 2021 and we still have a lot of great work to do! Students and caregivers across Canada are extremely excited to take advantage of these state-of-the-art E-Learning Courses for students right from Kindergarten all the way to Post-Secondary. We are looking for your help to get creative, be innovative, and launch one of the greatest E-Learning Platforms of all time. We are using a platform called LearnWorlds (www.learnworlds.com) which is one of the top ranked platforms worldwide for creating, selling and promoting online courses. You will come to learn that the opportunities with LearnWorlds platform are endless. This will be the first project of it's kind in which we will mentor 5 intrapreneurs to help us build a brand new course from scratch! The course we complete will revolve around Mathematics in the Elementary / Junior High range - it's simple Math so don't stress it if you're not a wizard in Math, you'll have lots of support! The exact course to be selected will be decided amongst the group of 5 intrapreneurs as we want to take on a project that you are all interested in. Put on your thinking caps and be ready to get innovative and creative! The team at EDUCO is extremely excited to take this project on and we're looking forward to meeting some of you! Oh, as well, you'll be working with Matthew directly! An award-winning entrepreneur, Matthew has been involved in several start-ups over his last four years of entrepreneurship (while completing a Mechanical Engineering degree) and he'll for sure be a great mentor to anyone wishing to become involved or learn more about entrepreneurship! HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? This project will accommodate five (5) intrapreneurs! TIME COMMITMENT PER STUDENT: The commitment per student will be 70 hours over the course of 7 weeks. KEY PROJECT ACTIVITIES: Week 1: Onboarding and welcome to EDUCO! Meet with EDUCO team members as well as other intrapreneurs on the team! Week 1: Review of LearnWorlds platform and finalization of Math course selected for E-Learning Course Development Week 1: Brainstorming of innovative and creative ideas for new E-Learning Course Week 2: Finalization of new E-Learning Course objectives - what innovative and creative ideas did we come up with? Week 2: Project Timeline creation and approval of E-Learning Course - we only have 7 weeks! Week 2: Finalization of roles and responsibilities for E-Learning Course - we'll decide who is taking on each task! Week 3 - Week 6: E-Learning Course development - we'll put your ideas into action! Week 7: E-Learning Course closeout - we'll push the course to the finish line PROJECT MENTOR NAME: Matthew Lawrence, CEO Check out some examples of work!