Innovative Marketing Strategies for VistaBee

VistaBee, a leader in digital storytelling for the real estate industry, seeks to enhance its marketing strategy by incorporating innovative ideas from marketing students. The primary goal is to increase brand visibility, optimize customer engagement, and drive business growth. This project involves developing actionable marketing initiatives, including content creation, social media campaigns, and audience targeting strategies. By leveraging the fresh perspectives of marketing students, VistaBee aims to create a measurable impact on lead generation efforts and solidify its position as a market leader. The project will focus on practical applications of classroom knowledge to real-world marketing challenges, providing students with an opportunity to contribute to a high-impact business objective.

Website UI / UX Design

The main objective of this project is to redesign the UX and UI of WebWatch, aiming to enhance user experience and interface design for improved usability and functionality.  Problem Statement/Objective: Learners will be tasked with addressing existing usability issues and enhancing the overall user experience of WebWatch. They are expected to analyse user feedback, identify pain points, and propose solutions to streamline navigation, optimise features, and ensure intuitive interaction with the platform. By the end of the project, learners should deliver a redesigned interface that provides users with a seamless and efficient experience while monitoring and tracking their uploaded images online. Our company would like to explore re-designing our current website with a prototype. We are on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. - Figma Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Market Expansion strategy for Privately

Main Objective 1: Identify and prioritize the top 3-5 new markets with the highest potential for Privately's age estimation technology, considering factors such as existing regulations, competition, customer demand, and ease of entry. Simultaneously develop an Ideal Customer Profile (ICP) while continuing research on the target market and sector. Main Objective 2: Develop a comprehensive market entry strategy for each of the identified target markets, including recommendations for pricing, channel partnerships, marketing tactics, and regulatory compliance. Main Objective 3: Create a detailed implementation plan for the chosen target market, outlining the resources and budget required, team roles and responsibilities, and key milestones for successful market launch. The problem learners will be solving is how to successfully expand Privately's market reach and achieve maximum market penetration with its age estimation technology. Their expected outcomes should be measurable and actionable, such as: Identifying the most promising new markets with a detailed analysis and data to support their recommendations. Developing a clear and well-defined market entry strategy that is tailored to each target market. Creating a feasible and resource-efficient implementation plan with achievable milestones for successful market launch.

Market Expansion strategy for Hopper Video

Main Objective: The main objective of this project is to devise and implement a comprehensive Market Expansion Strategy for Hopper Video. This entails identifying and targeting new markets to broaden Hopper Video's reach and enhance its market penetration. Problem Statement / Expected Outcome: Learners will address the challenge of strategically expanding Hopper Video's market presence. The desired outcome is a well-researched and actionable Market Expansion Strategy that includes: 1. Identification of Target Markets: Analysing potential markets to pinpoint those with the highest potential for Hopper Video's video personalization platform. Simultaneously develop an Ideal Customer Profile (ICP) while continuing research on the target market / sector. 2. Strategic Entry Approach: Developing a clear and effective strategy for entering each identified target market, encompassing pricing, partnerships, marketing tactics, and regulatory compliance. 3. Implementation Plan: Creating a detailed implementation plan for the chosen target market, outlining required resources, budget allocation, team roles, responsibilities, and key milestones for a successful market launch. The project aims to equip learners with the skills to strategically expand a technology-based service, promoting hands-on application of market analysis, strategic planning, and implementation skills.