Social Media and Website Development for Roadgriptires Inc!
The main goal for the project is to create a social media campaign strategy, build a website, and help bring customers to Roadgriptires Inc. This will involve several different steps for the students, including: - Researching the target audience and competitors to develop a social media campaign strategy. - Designing and developing a user-friendly website for Roadgriptires Inc. - Implementing digital marketing strategies to attract customers to the business.
Social Media Campaign Strategy for Roadgriptires Inc.
The main goal for the project is to create a comprehensive social media campaign strategy for Roadgriptires Inc. This will involve understanding the company's products and services, identifying the target audience, creating engaging content, and planning the distribution of the campaign across various social media platforms.
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
Brand Identity and Graphic Design for Clothing Brand
Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.
Analyzing Sales Trends for Clothing Brand
We believe we have a good handle on our customer but we are lacking some knowledge into the acquisition of our customers. It is important for us to go back to the data we have on our sales process to determine key trends and patterns that will help us make informed decisions for the future of our business. Some areas that we hope to analyze include, but are not limited to, sales cycle length, average sale price, average ROI/customer, buying behaviours, etc.
Strategic Prospecting for Roadgriptires Inc.
The main goal for the project is to identify and target potential customers who are most likely to purchase our brand new and used tires, as well as our additional services like window tinting and headlights restorations. The project will involve: - Analyzing the current customer base and identifying key demographics and characteristics. - Researching and identifying potential new customer segments and markets. - Developing a strategic prospecting plan to reach and engage with these potential customers. - Implementing the prospecting plan and tracking the effectiveness of different strategies.
Foreign Market Research for Roadgriptires Inc.
The main goal for the project is to conduct thorough research on foreign markets to identify potential opportunities for expansion and growth for Roadgriptires Inc. This will involve several different steps for the students, including: - Analyzing the current market trends and demands for tires, installation, balancing, window tinting, and headlights restoration in foreign markets. - Identifying potential competitors and their market share in the foreign markets. - Conducting a comparative analysis of the pricing strategies and customer preferences in the foreign markets. - Researching the legal and regulatory requirements for operating a tire shop and offering additional services in the identified foreign markets. - Developing a comprehensive report with recommendations for the most viable foreign market(s) for expansion.